# Consumer Goods: The Most Obvious Opportunity in Crypto

- Speakers: [Jesse Pollak](https://streameth.org/speakers/jesse-pollak), [Maryam Mazrei](https://streameth.org/speakers/maryam-mazrei), [Ryan Hamilton](https://streameth.org/speakers/ryan-hamilton)
- Event: [Base House](https://streameth.org/base/base_house), Miami
- Channel: [Base](https://streameth.org/base)
- Date: 2023-12-08
- Duration: 42:35
- Topics: cryptocurrency, blockchain, fashion, collaboration, consumer goods
- Watch: https://streameth.org/watch/65b8f60ca5b2d09b88ec0c8f
- Download: https://vod-cdn.lp-playback.studio/raw/jxf4iblf6wlsyor6526t4tcmtmqa/catalyst-vod-com/hls/d3a22logcpwzu78b/1080p0.mp4

## Description

Crypto is defining new categories within the consumer market. Joined by Crowdmuse a platform for multiplayer collaboration on fashion drops and digital IP rights and Slow Rodeo a new type of consumer brand, revealing an exclusive drop in collaboration with Base as a case study to demonstrate onchain revenue mechanisms, supply chain transparency and creator IP attribution. The drop will be available to mint on crowdmuse.xyz on Base network. The video features a discussion on the integration of consumer goods with blockchain technology, featuring speakers Jesse (creator of Bass), Maz from Crowd Muse, and Hamilton from Slow Rodeo. They discuss the potential for collaborative creation in the fashion industry through blockchain protocols and marketplaces that ensure transparency and fair revenue distribution among creators. They highlight the shift from traditional direct-to-consumer models to community-centric approaches where consumers can become collectors and have ownership stakes in brands. The conversation also touches on the challenges of scaling while maintaining a sense of community and involvement among early supporters. A live demonstration showcases how an NFT can be purchased and redeemed for a physical sweater, emphasizing the ease and potential of on-chain transactions for consumer products. The video concludes with thoughts on the future of consumer crypto and its impact on traditional retail models.

## About the speakers

### Jesse Pollak

Jesse Pollak is Creator of Base. Prior to Base, Jesse led all of Coinbase’s consumer-facing engineering from early 2017 to middle 2021, including building Coinbase, Coinbase Pro, and Coinbase Wallet. Jesse joined Coinbase through the acquisition of Clef, a company he founded and ran for five years that built passwordless identity solutions for crypto companies.

### Maryam Mazrei

Maryam has 9+ years of experience across sustainable fashion supply chain and brand creation (having started her first company in this space in 2011), startup-scale-up operations, product, growth and most recently VC investing in D2C, SaaS, Impact and Creator Economy verticals.​ Maryam has been involved in the Blockchain space since 2015, and is now building Crowdmuse, creator onchain infrastructure for designers, brands and their communities.

### Ryan Hamilton

Ryan Hamilton is the co-founder of Slow Rodeo. His background is in creative direction and brand building. He most recently served as the Creative Director for Autograph. Prior to that helped builds brands like Dosist, Visitor and has done creative direction for artists like Kendrick Lamar, Dora Cat, and Ariana Grande.

https://twitter.com/blame_hamilton
https://instagram.com/blamehamilton

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https://twitter.com/slow_rodeo