# Why NFTs Are Not Dead - The Future Of NFTs Powered By Brands And Developers

- Event: [Base House](https://streameth.org/base/base_house), Miami
- Channel: [Base](https://streameth.org/base)
- Date: 2023-12-09
- Duration: 37:23
- Topics: cryptocurrency, NFT, blockchain, art, marketplace, technology, innovation, digital media
- Watch: https://streameth.org/watch/65b8f60da5b2d09b88ec0c9a
- Download: https://vod-cdn.lp-playback.studio/raw/jxf4iblf6wlsyor6526t4tcmtmqa/catalyst-vod-com/hls/26a90nuwwafcij7c/1080p0.mp4

## Description

Brands are bullish on NFTs, utilizing emerging blockchain technologies to revolutionize their digital strategies.
This evolution is marked by NFTs transitioning from digital novelties to vital parts of digital interaction.
This talk will highlight the potential of platforms & brands that enable seamless integration of NFTs into digital ecosystems, showing how NFTs are not dead, but rather remain a dynamic and integral aspect of the evolving digital landscape. The video features Alex, a co-founder and Chief Strategy Officer of a prominent NFT platform, discussing the resilience and potential of NFTs despite market skepticism. He shares his personal journey in the crypto space since 2012 and how it has brought him freedom and wealth. His goal is to enable people to own digital items just like they own digital currency.

Alex introduces a new product from his platform that allows users to create their own NFT marketplaces, similar to Shopify for e-commerce. He emphasizes the importance of good user experience (UX) in driving adoption and the need for different UX for various NFT use cases.

He predicts that by 2030, everyone on the Internet will have a digital wallet as part of their digital identity, using NFTs for everyday transactions. Alex believes that there will be many more use cases for NFTs beyond digital art and profile pictures (PFPs), which are currently popular.

The talk includes case studies from major toy companies that have successfully launched their own branded NFT marketplaces through his platform's new product, generating significant revenue and bringing new audiences into Web3.

Alex concludes by inviting questions from the audience, addressing topics such as pricing models for their marketplace product, strategies to onboard mainstream users into Web3 ecosystems,