# Exploitive patterns and persuasive design

- Speakers: [Jan Zibelnik](https://streameth.org/speakers/jan-zibelnik)
- Event: [Conflux - Web3 UX Unconference](https://streameth.org/devconnect/conflux__web3_ux_unconference), Istanbul, Türkiye
- Channel: [Devconnect](https://streameth.org/devconnect)
- Date: 2023-11-16
- Duration: 10:36
- Topics: cryptocurrency, psychology, UX design, social media, ethics
- Watch: https://streameth.org/watch/65b8f8c7a5b2d09b88ec0ce3
- Download: https://vod-cdn.lp-playback.studio/raw/jxf4iblf6wlsyor6526t4tcmtmqa/catalyst-vod-com/hls/076ddtp75y2smfn1/1080p0.mp4

## Description

No description In this video, Jan, who has a background in cultural anthropology and cognitive science, discusses the intersection of human uniqueness and sameness in the context of user experience (UX) design. He explores how understanding both the individuality and the common cognitive processes of people can be used to create persuasive UX designs that can either enhance user experience or exploit users. Jan emphasizes the ethical considerations in product design, urging designers and developers to avoid deceptive practices. He also provides examples of both positive and negative UX practices in well-known companies and shares resources for designers to learn about using cognitive biases ethically to improve product design.