# How to scale effective UX

- Speakers: [Andrew Vermouth](https://streameth.org/speakers/andrew-vermouth)
- Event: [Conflux - Web3 UX Unconference](https://streameth.org/devconnect/conflux__web3_ux_unconference), Istanbul, Türkiye
- Channel: [Devconnect](https://streameth.org/devconnect)
- Date: 2023-11-16
- Duration: 07:54
- Topics: cryptocurrency, blockchain, developers, web3, panel talk
- Watch: https://streameth.org/watch/65b8f8c7a5b2d09b88ec0cef
- Download: https://vod-cdn.lp-playback.studio/raw/jxf4iblf6wlsyor6526t4tcmtmqa/catalyst-vod-com/hls/11442bbenf3akzlb/1080p0.mp4

## Description

No description The video features Andrew Vermouth from Remix IDE discussing the evolution of internet technology and the inherent tension between consolidation, scalability, and economic capture versus the decentralized, private, and secure ethos of the Ethereum ecosystem. He reflects on how past internet technologies have transitioned from a DIY open-source culture to being dominated by large corporations through the selling of attention, ads, and cloud services. He questions whether Web 2 still dominates with its abstraction of user experience and what that abstraction might look like for Web 3. Andrew speculates on a future where user experience is invisible and integrated into real-world interactions without screens, suggesting that cryptography could be key to this transformation. He closes by pondering if we are repeating past mistakes in technological advancement or moving towards an unknown yet transformative user experience. The discussion opens up to audience questions about maintaining freedom in the face of technological progress and economic interests.