# Formulating unbiased findings and insights

- Speakers: [Boyana Mecheva](https://streameth.org/speakers/boyana-mecheva)
- Event: [Conflux - Web3 UX Unconference](https://streameth.org/devconnect/conflux__web3_ux_unconference), Istanbul, Türkiye
- Channel: [Devconnect](https://streameth.org/devconnect)
- Date: 2023-11-16
- Duration: 11:32
- Topics: cryptocurrency, user research, NFT, design sprints, Web3
- Watch: https://streameth.org/watch/65b8f8c7a5b2d09b88ec0cfd
- Download: https://vod-cdn.lp-playback.studio/raw/jxf4iblf6wlsyor6526t4tcmtmqa/catalyst-vod-com/hls/7aa7lcxl88wltc8g/1080p0.mp4

## Description

No description The video features Bojana, a user researcher discussing the importance of formulating unbiased findings and insights in the design process. She emphasizes the tendency for designers to be influenced by what they hope to be true about their products, which can lead to overlooking actual user needs. Using examples from her work with clients in the Web3 space, she illustrates how research helped pivot product designs to better meet user expectations. One case study involved an escrow protocol for online transactions of physical goods, where the perceived value and quality of items significantly impacted user decisions. Another example highlighted a peer-to-peer lending platform's need for clear information to help users make attractive lending offers. Bojana concludes by stressing the importance of recognizing additional user needs and avoiding costly mistakes by staying grounded in research findings rather than assumptions or desires. She briefly touches on how she communicates the value of research within organizations before wrapping up her talk.