# Improving the Market Research Industry with MyPoPCoRN || Greg Ross

- Channel: [Swarm](https://streameth.org/swarm)
- Date: 2024-06-20
- Duration: 08:14
- Topics: market research, blockchain, AI, privacy, community building
- Watch: https://streameth.org/watch/66742e9407f92b086c4263d6
- Download: https://vod-cdn.lp-playback.studio/raw/jxf4iblf6wlsyor6526t4tcmtmqa/catalyst-vod-com/hls/842doaezcdwpetwj/1080p0.mp4

## Description

PoP CoRN is a groundbreaking platform revolutionizing market research by integrating blockchain technology to ensure secure, transparent, and high-quality data collection. Our innovative Proof of Participation reward system incentivizes genuine user engagement by distributing tokens daily. Greg Ross introduces MyPopcorn, a platform designed to enhance the market research industry by helping small businesses, academic researchers, and students find survey participants without needing to offer incentives. He shares a personal story of being contacted for a survey to highlight the challenges in obtaining survey responses. MyPopcorn aims to solve these issues and others like privacy and centralization through its unique token mining mechanism based on participation, secure data storage using decentralized technology, and AI-driven survey creation and analysis.

The platform offers multiple revenue streams, including subscription fees, tradable tokens for gamification strategies, premium business intelligence dashboards, tailored reports, analytics services, and licensing opportunities. Greg announces the launch of MyPopcorn at the Swarm Summit and calls for early adopters to sign up on their website to join the private sale and testnet launch. He encourages viewers to support and invest in MyPopcorn's growth by joining their community.