# Capitalizing Onchain Momentum With Web3 Marketing

- Channel: [ETHTokyo](https://streameth.org/ethtokyo)
- Date: 2024-09-03
- Duration: 26:03
- Topics: cryptocurrency, web3, community building, marketing, blockchain
- Watch: https://streameth.org/watch/66d6728d35d51347e09f3e1d

## Description

This talk will introduce a tool pack for builders to be equipped with; new models of incentives, and methodologies of entering the market and engage the community. The video features a speaker discussing the parallels between the historical Gold Rush and the modern digital era, emphasizing the shift from physical tools to digital ones like smartphones and internet connections. The speaker introduces himself as a founder and CEO of a web marketing studio based in Dubai with experience in growing companies within the web3 space. He aims to discuss how to capitalize on blockchain momentum, stressing that crypto is a hope market driven by perceived value, which is heavily influenced by marketing.

Marketing in web3 differs from traditional marketing because it focuses on building communities and networks rather than just selling products. He presents a framework for community building using the acronym "TRIBE," which stands for Togetherness, Rituals, Identity, Belonging, and Engagement. The speaker highlights the importance of understanding customer journeys and analytics in web3 marketing.

He criticizes outdated marketing methods that fail to resonate with audiences and emphasizes the need for clear communication that appeals to both crypto enthusiasts and newcomers. The video also covers strategies for acquiring attention, activating audiences, engaging users, and generating revenue. The speaker concludes by stressing the importance of giving before asking and building strong relationships with customers rather than exploiting them.