# ETHBerlin04 Keynote: Nick Almond - Building for Big V Value

- Channel: [ETHBerlin](https://streameth.org/ethberlin)
- Date: 2024-09-04
- Duration: 36:33
- Topics: cryptocurrency, blockchain, governance, fintech, community building
- Watch: https://streameth.org/watch/66d8380f35d51347e0a2bc67

## Description

ETHBerlin04
May 24-26, 2024, CIC Innovation Campus
Keynote: Nick Almond - Building for Big V Value

ETHBerlin04 - https://ethberlin.org
A Department of Decentralization event - https://dod.ngo The video features a speaker with a background in physics and decentralized governance who has been involved in the crypto industry for several years. He shares his perspective on the current state of cryptocurrency, emphasizing the need to focus on creating value (big V value) rather than just inflating metrics such as token prices and daily active users (small v value). He discusses concepts like Goodhart's Law, which suggests that once a measure becomes a target, it ceases to be a good measure, and how this principle applies to the crypto industry's fixation on numbers. The speaker criticizes the trend of short-termism and the creation of meme coins that lack substantive use cases. He also touches upon regulatory avoidance and the superficial appeal of decentralization, suggesting that these tendencies are steering the industry away from its potential to make meaningful contributions. The talk is intended as a call to action for change, urging developers and participants in the crypto space to prioritize genuine utility and societal benefit in their projects.