# You built something cool, now what? How to create a strategy to gain mass adoption by Amelia Guertin

- Channel: [Ethereum Denver](https://streameth.org/ethereum-denver)
- Date: 2023-10-07
- Duration: 16:43
- Watch: https://streameth.org/watch/yt-19mm7rhSufM
- YouTube: https://www.youtube.com/watch?v=19mm7rhSufM

## Description

"Goal: Help builders find their market fit by creating a go-to-market strategy and plan to execute 

Problem: Severely lacking adoption in Web3. Daily Active Addresses is not an indication of adoption or usage and has been a false indicator that the industry has been looking at. Further, the number of developers in your ecosystem does not mean user adoption. 

Data points for lacking adoption: 
https://www.eniblock.com/en/whats-stopping-widespread-web3-adoption/
https://twitter.com/0x_Osprey/status/1608377932321525761

Presentation Outline: 
What's your market? 
Knowing your Target Audience? - Getting specific on who they are, what they care about and where they hangout 
What's the problem your audience is faced with? 
Why can't Web2 or other Web3 projects solve the problem - GAP 
Here's the solution - your thesis 
Your moats: what makes you different? 
What the impact? 
Making a plan: where you are going to focus
Executing against that plan 

Outcome: 
Take home workbook with the Go-to-market strategy outline and execution plan"

Amelia Guertin
COO at Bundlr