# Stani Kulechov I The Road to Product Market Fit I Avara I Pragma Singapore 2024

- Speakers: [Stani Kulechov](https://streameth.org/speakers/stani-kulechov)
- Channel: [ETHGlobal](https://streameth.org/ethglobal)
- Date: 2025-10-09
- Duration: 24:55
- Topics: Stani Kulechov, Aave, Avara, product market fit, DeFi, decentralized finance, Lens Protocol, Web3, Ethereum, ZK stack, Validium, crypto founder advice, blockchain scalability, liquidity management, Aave V4, decentralized internet, crypto mainstream adoption, user experience, smart contracts, product strategy, family wallet, open infrastructure, account abstraction, Pragma Singapore 2024
- Watch: https://streameth.org/watch/yt-5ePjZ0bkLDY
- YouTube: https://www.youtube.com/watch?v=5ePjZ0bkLDY

## Description

Join Stani Kulechov, founder of Aave and Avara, in this insightful conversation from Pragma Singapore 2024. Stani shares his journey towards achieving product-market fit in DeFi and Web3, exploring Aave’s evolution, the vision behind Avara, the strategic use of account abstraction and ZK stack for Lens Protocol, and crucial advice for crypto founders on building user-centric products.

Discover how to effectively respond to user needs, scale products, and drive mainstream adoption.

00:00 Socks & Sandals: The Avara Way
01:50 What Product Market Fit Means in Crypto
02:46 Navigating Reactive vs. User-Driven Development
04:33 Identifying Users for True Product Market Fit
06:17 Challenges in Web3 User Identification
07:21 From Aave to Avara: Expanding the Vision
09:42 Democratizing Financial Access with DeFi
10:17 Building the People-Powered Internet
11:55 Family Wallet & Open Infrastructure Vision
12:29 Introducing Aave V4: Enhancing Efficiency
13:47 Liquidity Layers and Risk Management in Aave V4
15:25 Why Lens Protocol Chose ZK Stack & Validium
17:02 Balancing Security, Scalability, and Decentralization
18:09 Appropriate Security Levels for Use Cases
19:48 Achieving Mainstream Onboarding without Fees
21:19 Key Advice for Crypto Founders in 2024
23:22 When to Launch: MVP vs. Polished Products

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🇸🇬 *Pragma Singapore*
Pragma Singapore 2024 was a special gathering of founders and builders that took place September 19, 2024 at the Fullerton Hotel in Singapore.  Pragma Singapore 2024 was an opportunity discuss the future of web3 and reflect on the past. Watch the full Pragma Singapore playlist here: https://youtube.com/playlist?list=PLXzKMXK2aHh6z0saYJnVdgXWfz-vaoEYx&si=uavhkhF5Kc8XBoLv

ETHGlobal's Pragma series takes place in cities around the world, and is designed to be a different kind of event. Pragma is a one-stage conference with founders-only on stage, bringing together a small group of curated attendees and speakers to discuss the future of web3 and reflect on the past. 

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✅ *Follow Stani Kulechov*
X: https://x.com/StaniKulechov

✅ *Follow Avara*
X: https://x.com/Avara

✅ *Follow Kartik Talwar*
X: https://x.com/therealkartik
Warpcast: https://warpcast.com/kartik

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Website: https://ethglobal.com
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