# Stani Kulechov I Web3 Social and Decentralized Media | Aave I Pragma Tokyo 2023

- Speakers: [Stani Kulechov](https://streameth.org/speakers/stani-kulechov)
- Channel: [ETHGlobal](https://streameth.org/ethglobal)
- Date: 2023-10-07
- Duration: 52:57
- Watch: https://streameth.org/watch/yt-8Vk8_3iEYL8
- YouTube: https://www.youtube.com/watch?v=8Vk8_3iEYL8

## Description

Join Stani Kulechov, founder of Aave and Lens Protocol, for a deep-dive fireside chat at Pragma Tokyo exploring the future of Web3 social networks and decentralized media. In this session, Stani discusses why Lens was created, how Web3 primitives like identity, content ownership, and monetization are being redefined, and what it means to build open, censorship-resistant social infrastructure. Discover how Lens enables creators to monetize their content through “collects,” supports composability with NFTs and DAOs, and unlocks new forms of governance, user agency, and distribution.

Stani shares valuable insights on content supply chains, protocol design, trust and safety in decentralized systems, and what it takes to build the next wave of consumer applications. Whether you're a builder, founder, creator, or curious user, this talk offers a clear vision for Web3 social, along with actionable advice on building in an open and modular ecosystem.

00:00 Intro to Stani Kulechov and Lens Protocol
02:07 From DeFi to Web3 social networks
03:37 Democratizing ownership in digital interactions
05:40 Is deplatforming the main problem?
08:02 Building open, composable protocols
09:15 What is Lens Protocol and its vision?
10:42 The content supply chain and collaboration
12:30 Lens as a distribution layer across Web3
13:44 Keeping the social graph constant
15:08 On-chain and off-chain primitives in Lens
17:02 Storing social data off-chain
18:10 Design decisions for accessibility and UX
19:29 Focused onboarding and curating Web3 users
21:27 New opportunities for creators and monetization
23:25 Reimagining content collection and consumption
25:07 Social behaviors, attention, and design space
28:25 Trust, moderation, and AI in social systems
30:59 Lens community building on-platform
32:18 Advice to Web3 consumer app founders
33:33 Algorithm design and open distribution
35:32 Unexpected social integrations in Web3
36:38 Are we ready for 100k+ users on-chain?
38:22 Convincing mainstream creators to try Web3
40:15 Removing friction and surfacing value
42:12 Messaging, education, and better terminology
44:37 Addressing different ontologies and perspectives
46:00 Importance of community solving big problems
47:54 Gasless transactions and long-term sustainability
50:01 Who pays gas and how value is captured
51:14 Middleware, sponsored gas, and experimentation
52:28 Closing thoughts on modularity and client diversity

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🇯🇵 *Pragma Tokyo*
It’s always been about hackathons. Until now! Kicking off in Tokyo we announced the latest edition to the ETHGlobal family last week. Pragma will be one day summit, focusing on high quality talks in an intimate atmosphere that fuels reimagining the world and networking with like-minded individuals. Watch the full Pragma Tokyo 2023 playlist here: https://youtube.com/playlist?list=PLXzKMXK2aHh72VNBeeMzsvxnDdJH-vPhZ&si=z7enlsk30_DUjIoL

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✅ *Follow Stani Kulechov*
X: https://x.com/StaniKulechov

✅ *Follow Aave*
X: https://x.com/Aave

✅ *Follow ETHGlobal*
X: https://x.com/ETHGlobal​
Warpcast: https://warpcast.com/ethglobal
Website: https://ethglobal.com
YouTube: https://www.youtube.com/c/ETHGlobal 

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