# Why Most Web3 Marketing Fails — And How to Fix It | Zachary Nelson - Genzio

- Channel: [Ethereum Denver](https://streameth.org/ethereum-denver)
- Date: 2026-03-09
- Duration: 16:45
- Topics: ETHDenver, Crypto, Web3, Blockchain, Event, Conference, ETHDenver 2025, ETHDenver 2024, Bitcoin, Ethereum
- Watch: https://streameth.org/watch/yt-8xrJWDHApIk
- YouTube: https://www.youtube.com/watch?v=8xrJWDHApIk

## Description

Web3 marketing often collapses under noise, unclear messaging, and lack of scalable systems. This session breaks down the real reasons growth stalls. The proven principles, patterns and frameworks that help teams earn attention, build trust and scale sustainably.