# Panel: What Works in Web3 Marketing v2 | ETHSofia

- Channel: [ETHSofia](https://streameth.org/ethsofia)
- Date: 2025-10-09
- Duration: 43:00
- Topics: Web3 Marketing, Marketing in Web3, Crypto Marketing, Blockchain Marketing, Panel Discussion on Web3 marketing, What works in web3 marketing, ETHSofia
- Watch: https://streameth.org/watch/yt-AKcbFzJ5WIA
- YouTube: https://www.youtube.com/watch?v=AKcbFzJ5WIA

## Description

Panel: What Works in Web3 Marketing

Vanina Ivanova (Serotonin), Michele Lotta (Bybit), Stella Friaisse (Input), Lejla Muratcaus (BeinCrypto) (mod)

Chapters:
00:00 Intro
00:44 Key Differences Between Web2 and Web3 Marketing  
01:50  Platforms for Web3 Marketing 
02:50 Regulatory Challenges in Web3 Marketing  
05:41 Importance of Community in Web3  
08:25 Loyalty Challenges in Web3  
10:17 Social Media Platforms for Web3  
17:30 Real-Life Events and Engagement Tools  
25:11 Trends Shaping Web3 Marketing 
27:44 Blockchain Adoption in Traditional Industries 
34:26 The Role of Media in Crypto  
40:20 Advice for Newcomers to Web3 Marketing

This video was recorded during the ETHSofia Conference and Hackathon - on October 17-19, 2024.

ETHSofia is THE crypto tech conference in Sofia, Bulgaria, bringing together enthusiasts, developers, researchers, and academia focused on Ethereum and other L1 chains. The conference is supported by the Ethereum Foundation and made possible by the generous contributions of industry leaders. For more information, please visit: https://www.ethsofia.com/

🌍Join the community:
X (Twitter): https://x.com/ETHSofiaBG
Telegram: https://t.me/+_i70pgfFHjBkMjZk
LinkedIn: https://www.linkedin.com/company/ethsofia/

#Web3Marketing #CryptoMarketing #BlockchainMarketing #MarketingPanel #ETHSofia