# The Long Tail of Decentralized Software by Marisa Rowland

- Channel: [Ethereum Denver](https://streameth.org/ethereum-denver)
- Date: 2023-10-07
- Duration: 16:56
- Watch: https://streameth.org/watch/yt-CTuew-M-L34
- YouTube: https://www.youtube.com/watch?v=CTuew-M-L34

## Description

We all know Anderson’s theory of the Long Tail, but how does it apply to dApps? Web3 is proof of an economy “shifting away from a focus on a relatively small number of ‘hits’ (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.” Data enables these niche markets. However, modern “dApps” have big problems related to data. Not everything can be built on the blockchain: it's expensive and slow. And since there’s nowhere to put personal state that shouldn’t live on a blockchain, they either store data locally which leads to poor UX or worse on a central server. What will enable the long tail of Web3 dApps?

Marisa Rowland