# Do ‘Growth Hacks’ Kill Web3? | Claire Kart - Aztec, James Fry - Across, Jay Kurahashi - Eco

- Channel: [Ethereum Denver](https://streameth.org/ethereum-denver)
- Date: 2026-03-09
- Duration: 25:44
- Topics: ETHDenver, Crypto, Web3, Blockchain, Event, Conference, ETHDenver 2025, ETHDenver 2024, Bitcoin, Ethereum
- Watch: https://streameth.org/watch/yt-CUB-ZvIC5yY
- YouTube: https://www.youtube.com/watch?v=CUB-ZvIC5yY

## Description

Web3's biggest marketing wins often come with hidden costs. Incentives drive activity, but do they build loyalty? Hype creates visibility, but does it create trust? This debate explores the tradeoff: growth tactics that kickstart ecosystems vs. shortcuts that erode credibility and long-term value.