# AI and Co-Creation: How Emerging Tech Can Redefine Ownership | Sean Bradford - ORIGIN STØRIES, VPM

- Channel: [Ethereum Denver](https://streameth.org/ethereum-denver)
- Date: 2024-10-09
- Duration: 10:05
- Topics: blockchain, web3, ethereum, Entertainment
- Watch: https://streameth.org/watch/yt-E2vR1r_599E
- YouTube: https://www.youtube.com/watch?v=E2vR1r_599E

## Description

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## Transcript

please take it away thank you hello hello uh you can hit that track poor [Music] favore daddy taught me to drive on them Texas back [Music] roads so you know I ain't never going to go slow front TV Mama watching One Life to Live she's a good Christian but I'm Different 5050 if I get to heaven already so many reasons to feel ashamed thank God I got music in my Su case so I can make on wherever [Music] go got to make make you [Music] feel so many reasons to feel such pain but if you learn the map then you can naate and I can make on whever go make it feel I spent way too much time these days working on the road yeah that's a lot of time to sit alone with a ego ooh had to use a compass to get through some other toughest days yeah lucky I got a fourleaf C tude in my brain I got so many reasons to feel ill sit Joy watching my old BR friends keep getting famous and though my heart's been to battle Yeah my heart's been scar I risk it all for you we can build a home a new yeah we can make we can make [Music] home we can make we can make home oh oh [Music] oh we can make hello my name is Sean Bradford I go by origin stories I actually have been asking people at the conference to tell me about a childhood memory in a car I had some really fun answers this is actually from the founder he said they drove around in a busted blue minivan in Salt Lake City and I wanted to show how an artist who has become a technical founder can use AI to make co-creation and unlock new forms of value both for fans and artists so let's start at the top shall we we have also 4% so we might not get through all of the slides but we're going to aim to do that uh so talking about a an co-creation right how can emerging Tech redefine ownership so just my ZK bio uh graduated top 10 US University start on Broadway you can read so just so you uh understand the context of um how I sit at the intersection of creativity and technology so as I learned to code especially doing custom B back python logic and pushing apps diversal I thought about how hard art is and also how art software development is so actually if you check the dates this original meme is from 2021 which was in repurpose by the dev community in 2024 still stands but I think it's important to show that because a lot of art happens behind closed doors so why redefine ownership well the future of live experiences are going to be co-created custom generated and co-owned we know that from Black Mirror doing experimentations with Netflix um all kinds of properties allowing fans to come into the experience visuals are now mandatory 90% of Fans Say visuals are important to their experience uh and the flip side is that artists find it incredibly hard expensive timec consuming and they don't even have control so why are we talking about music because music is just a song right no music is more than a song as we start talking about tokenization and thinking about how we are going to actually get to adoption and help bring sustainable economy let's just look at the pie streaming royalties is not even the largest part of the pie for musicians and this is outdated from 2022 so just imagine how now when if you don't even have a thousand streams you don't get paid on Spotify what that pie is going to look like this is an example of a co-created experience we've done in Amsterdam so I did a little teaser here but but essentially we build custom tools and generators uh this was based on this artist Cherry make waves and then the audience asked a question what's the color of the forest and the type of trees of course the artist has a backstory every musician is a Storyteller in this case she was being chased through a forest so an incredible power experience you wind up getting really interesting prompts that then can be turned not only into the live performance visual but then can be co- mined and owned on platforms like Zora base super chain whatever so thinking about top four AI time crypto times co-creation use cases so attribution in provenance that seems easy transparent Rights Management who did what on a project who's getting paid how can you use it to make fan driven content creation and thinking about creative assets and IP licensing all AI will look the same though so why are we doing all this nope cuz art is about Nuance let's look at the color blue this is 100 shades of blue so if you type in blue into an AI prompt which blue do you want Oh but that doesn't matter because that's not how it works well in film when you talk about shots are we talking about a single shot shallow Focus point of view are we talking about a car explosion how are we actually telling the story The Nuance is important right we talk about a perspective you type in a colored water fountain one photo you type in a color water fountain 1950 Mississippi you'll probably get my dad you type in a colored Water Fountain Barcelona you're going to get a whole another picture so these details are important because style is color shape texture pattern size material lighting and much more is Hollywood dead yet though well let's look at it in N uh let's see 2023 RP Hollywood Rider strike blah blah blah then you have you know some people talking about how it's actually about the soul and then you flash forward to hear for this is like R out four days ago but it's 2024 um AI can generate you images but it can't generate you good taste I can't quite put my finger on it but all these Sora videos look like Sora videos that's because art is about style and color and composition and AI will also kill music won't it well there's already 100,000 songs on dsps every day so let's put another 100,000 AI songs on it because it really doesn't matter that's not the issue remember the pie remember the pie so we've talked about that and like we're at crypto conference so like I'm a djin I don't really care about all this okay well this is a proof of concept that we're running for frames you know Mad Libs is a word game where you compose things together I like my croissant with blank instead of flowers I gave blank how can you gamify experiences not everyone needs images and photos not everyone needs videos some people do this is uh Sean I work at origin stories which is my Creative Tech Studio I'm a Founder uh technical now creative and passionate about Creator economy so as we think about co-creation think about all of the things that you can do with your fans with the audiences around you and if you want to get early access to the tool that we've just built uh it's called vpm this will allow you to get Early Access it's a custom generator tool that does music visuals design assets and film storyboarding and we are only opening it first to creatives so you actually have to do a proof of artistry uh if you have a thousand songs on Spotify if you're filmmaker show me your IMDb I would love to see at least two credits etc etc we are also opening it up to the larger Community but we're hoping that they will be patrons to also subsidize this work because again not everyone needs AI video or images or to co-create but when we start talking about Creator economy we have to think about how are we untrapping value and in music especially that untrapped value is around visuals and when we start talking about film many many artists I'm not sure if you know this but the pre-production is so important if you can't storyboard your idea no producer is going to buy your film and now with AI with the right people being able to understand that they can unlock not only the ability to get to Capital to fulfill their Visions but they can start to bring in their fans they can work from different places to come up with the ideas and the conceptualization and this is powerful so I hope to leave you today I started my career on Broadway I just shipped an app with one person on my team I'm a technical founder who can do a double pouette and custom logic and python so it is time for us creatives to get together and if we want to see something different we're going to have to do it thank you so much have a wonderful e tenur [Applause]