# Luca Netz explains how Pudgy Penguins is reinventing the IP business through 3 million toy sales

- Channel: [Korea Blockchain Week](https://streameth.org/korea-blockchain-week)
- Watch: https://streameth.org/watch/yt-EmgDrAdFCSA
- YouTube: https://www.youtube.com/watch?v=EmgDrAdFCSA