# Lost in the Hype - From Innovation to Million-Dollar JPEGs | Bogdan Habic, Tenderly

- Channel: [ETH Belgrade Community](https://streameth.org/eth-belgrade-community)
- Date: 2023-10-07
- Duration: 21:07
- Watch: https://streameth.org/watch/yt-K3RhTJtgFjc
- YouTube: https://www.youtube.com/watch?v=K3RhTJtgFjc

## Transcript

okay one two one two hi everyone I don't know if I should move it inside of this rectangle hi everyone welcome to Belgrade so you have the unfortune that I'm Gonna Be Your MC for the first talk and I'm gonna welcome you to Belgrade why say an unfortunate this presentation was originally held only once I'm an engineer by trade and most presentations I do are purely technical this one isn't at all about web3 this one isn't at all about tech this one was held during the peak nft cycle at a conference I didn't like too much and my whole point was to either make the compress extremely depressing or extremely motivating and then after the talk please in the hole tell me which one you felt afterwards so quickly hi my name is Bogdan I'm one of the co-founders and CTO at standardly and let's first start with a little exercise so we all wake up pick a person next to you and you have 30 seconds to pitch nfds to them go okay time is up so by yelling from the crowd the most efficient way of communication with the speaker on the stage which words what were the key words that you guys heard Apes then okay next one expensive maybe one more ownership so same exercise and this is the last time in this presentation you're actually going to have to do something other than cope with my humor is basically you have 30 seconds to explain a revolution to the person next to you go and their time is up what were the keywords that you heard what can you repeat sorry violence okay next one change um okay next can you list I'm too far out uh partnership okay so as you can see we're not using the same words for nfts and revolutions and I think is that blockchain didn't over promise the value that it's going to bring but blockchain over promised I guess we as a space was the timely when it's going to happen and during this presentation I'm going to actually show you numerous cases throughout the history of the human race how much it took something to get a foothold dinner in our society so for example the Industrial Revolution that everybody talks about took basically 80 years to happen now I guess you were going to say Bogdan this is different the refactories being made there were babies being born cities being made basically for this Industrial Revolution to happen but I think we have an overly simplistic view of what the revolution actually is so let's pick something extremely simple hand washing and this is basically a part of the presentation where for the next 20 minutes we're going to see a shitload of images of white guys with beards in black and white so here's the first one may present to you ignas Samuel wise I probably completely butchered his name it is the 1840s in Vienna one in five women died during childbirth Nobody Knows Why and for literally 20 or 30 Years everybody thought that that's basically part of Being Human so there's basically a 20 chance that you if you want to have an offspring that you're gonna die this was back when bacteria germs and other things weren't discovered but ignas was a very smart man he started basically connecting what were the surgeons doing before delivering a baby and he saw a very interesting thing if a baby was being delivered in the afternoon and the surgeon didn't do surgery in the morning there was a much higher chance that the woman would survive so he came up with an assumption their hands were dirty from the surgery itself so what Ignus did is started doing research and wrote a research paper by the way this took seven years he wrote a research paper like the importance of hand washing when delivering a baby this is extremely straightforward to us right now correct in 1847 he was the main doctor in the hospital sorry I'm not in the medical industry so I have no idea what's the actual title there but basically he put in mandatory hand washing and the mortality rate fell down a lot but in 1815 he spoke in a stage similar to this one I guess he was shouting much more as they didn't have microphones back then and the thing that happened was that he was completely kicked out by the Viennese Medical Society he got fired and lost his doctor license in 1858 he moved to pest he started the same research wrote two more papers again about the importance of hand washing he again became the main doctor again sorry for missing the title there put in the mandatory hand washing policy was it was kicked out by the best doctor Society for being crazy they were saying that that isn't the reason why the mortality rate is going down he went crazy got committed to an asylum and died alone where the depressing part of the presentation it took us until 1980. to put hand washing as a mandatory thing during the previous Century we did learn that it was mandatory and surgeons did start washing their hands and disinfecting their hands but they took us until 1980 as a human race to standardize something as simple as hand washing before before delivering life and again you can say Bogdan technological revolutions are much faster in web 3 we're moving at break land speeds and I would argue that you would be incorrect if you say that now oops sorry we missed a slide here we go so let me present to you in 1968 if this loads if it doesn't load you're just going to have to trust me is something called the mother of all demos it was a presentation where a research lab by computer scientist was presenting all the new things that they made in a research lab the things that they talked about 1968. Windows hypertext Graphics efficient navigation input Dynamic file linking computer mouse word processing video conferencing revision control in the collaborative real-time editor I do urge you to watch the demo it's in black and white it lasts an hour and they literally have a zoom call they didn't talk to their PM as Engineers but it was a very interesting thing to look look at it took us until the 80s and 90s to actually start building these things and not have them cost millions and well into the beginning of 2000 for them to actually pick up steam in the mainstream so as I'm an engineer I like talking about database tables and tables in general but I'm going to be talking about a single table or the table that I like to call why web3 blockchain nfts or whatever are doomed to fail if we all just to go to conferences at Pat ourselves on the back that we're correct or as the research paper from which I stole parts of this presentation calls it table one so table one talks about a certain things there's certain parts that take for technological revolutions there's basically three eras that need to happen in order for something to be a revolution and adopted in society the first stage is into is into ah one two three the introduction stage so the devices are extremely esoteric again if you look at the demo you're going to see how the computer mouse looked and function the user and beneficiaries are few so basically again the lab assistance working the actual research were the only ones the understanding is Elite more or less nobody could when that presentation discern that from Blackmagic hmm the cost per use is extremely high this one's straightforward the usefulness is limited again you cannot use this at your home the integration is the society at that point for example the matter of all demos was non-existent but here it's minor and the social impact is marginal the next stage is something they call the permeation stage so I'm going to run this through this a bit faster but basically the devices become standardized the users and beneficiaries or select the understandings uh for the understanding you need to be trained but you can learn it the cost per use starts to happen so this is for example when businesses start picking up technology the usefulness is moderate the integration into society is moderate and social impact is noticeable so this is when the media starts talking about these things and then finally it's the power stage for example smartphones are in the power stage the devices are leveraged so everybody can have them and they can do a lot of things users and beneficiaries or many all of us have a smartphone here basically the understanding is common the cost is extremely low the usefulness is high with user phones again in this example for everything the integration into society is major and the social impact is significant by the way a significant impact can be good and bad so we can talk about mobile phones but we're in blockchain other than cryptography what are the two main things that we depend on what are the human Souls that basically sacrifice themselves for us to have this conference here right now and all of them were working other than cryptography on two categories of things one networking in the second one computing welcome Cyrus Westfield it is 1854. it took takes around two weeks to send the telegram or to send basically a paper message over the over the ocean and you never know if someone actually received it so in 1850 254 he came up with this crazy idea let's connect a telegraph cable between New York I think it was in Hampshire all the way to Ireland and then to London the idea was to go to basically connect New York and London is to the two main trade hubs of the west of the world in the West so what did he do and now this will sound like an Ico he found a group of investors who wanted to put money in saying the shares will go up saying that they will yield profits from this protocol of the from the cable and he also took some money from the U.S and UK government until 1858 there was four or five failed attempts to connect the two Shores what they would do basically is they would take a huge warship this is basically how the governments helped they would take a huge warship and then send it from one side so from England and then take another and send it from the U.S and then they would meet in the middle and connect the two so in 1858 they finally managed to connect the two Shores and the first transatlantic message was between the Queen of England and the U.S president of course it took them 18 hours to transmit the message it takes around two minutes to send only a single character from one side to the other after three weeks the engineers wanted to increase the throughput of the protocol The increased the voltage from I think 600 volts to 2000 volts and they burnt the cable completely looking at this it's the introduction phase the devices are esoteric you need two warships to connect this the users in beneficiaries are a few understanding non-existent between many people the cost per use extremely high this was this was like in the billions probably if adjusted for inflation again the usefulness extremely limited the integration and decide the non-existent in the social impact is marginal 1969 the U.S government wants to connect all of their military bases DARPA was given a task to connect everything up some colleges as well maybe and then 11 years later tcpip was willed into existence so this was a standardized way to use all of the infrastructure that DARPA put in place in order for people to communicate this was a way for colleges and military bases to communicate with one another again permeation phase the devices are getting standardized the users and the beneficiaries are select the understanding is trained so usually people in colleges in the military bases the cost per use is getting lower the usefulness we can finally talk to our friends in college and it's not Facebook the integration into society is moderate and then finally the social impact is becoming noticeable and then in 1991 team berners-lee in CERN invents the internet that we're all using today that the web 3 is running on top of as well and again the last one in each of these in each in each of these categories they talk about were basically living in that if we go to the table we're going to see that it's the power stage the devices are leveraged so everybody has them everybody uses the internet yeah they add a quite straightforward going to next one which is computing Herman holy Earth our next bearded white guy in black and white it is 1890. the US is doing a census so for the people for people who may not know a census is basically when you want to generate an Excel spreadsheet of your whole country only much lower so in 1890 the U.S census took eight years to process and they basically forecasted that with the population growing for the next one it would take them 12 years and as they're doing the censuses every 10 years they basically wouldn't process all of the data in time so Herman came up with this great idea to create punch guards the idea was if I'm between the age of 10 and 20 they punch one Hall if I'm between the age of 20 and 30 they punch another hole if I'm my height is between 150 and 160 centimeters they punch punch one hole Etc it took them six years to process all of the data afterwards but you could start answering queries how many people between the age of 10 and 20 are over the height of 160. you would take the you would take the punch card put it on the conveyor belt and you had this machine that would basically try to close the circuit if the circuit fully closes it would be sorted to one pile and if it doesn't would be sorted to another pile and then you would manually count the Punch Cards in the correct basket and enter your query this was IBM by the way IB was IBM was founded in 1890. it was called a differently at first I can remember the correct name but in 1904 they went through a rebranding exercise and did IBM this looks much more hip right again introduction phase devices extremely esoteric so Punch Cards conveyor belts humans users beneficiaries are a few the knowledge is Elite nobody has it the cost per use extremely high so the only us the only person who could afford this is the US government at that point the usefulness is extremely limited the integration into society minor and the social impact was marginal completely fast forward to 1950s 60 years later the same company the same rebranded hip company starts working on mainframes they managed to squeeze the computer in only two rooms just two rooms it was costing only a few million dollars so businesses basically started buying these things to do I don't know Financial work to think about trading to start modeling some maybe complex mathematical models Etc by the way this this commercial slabs like I would buy this if I had the money in the room space in my house but basically again if we go to our magnificent table is the permeation stage so devices are becoming standardized so finally you know what is a business computer we still don't know what's a PC at that point nobody's going to use PCS why would you use up two rooms in your house to have a personal computer users and beneficiaries are a few government companies military Etc as you can see there's a pattern here the understanding is trained so if you went to work you would learn how to use a computer how to use tapes how to use all of these things to write programs to write to use the smaller Punch Cards because the census one are yay big and like these ones were extremely fit they could fit in your pocket the cost per use is medium although extremely high again for mainstream the usefulness completely moderate again businesses were the only one benefiting the integration into society again if you worked in a very expensive office instead of a ping pong table now you would have a Mainframe then and finally the social impact becomes noticeable and then 1977 we know about this one the Apple II Steve Jobs goes out on stage does this much better than I and says hey guys this is a thing that you can buy on your own you can finally do spreadsheets at your home and everybody thought it was crazy but we can see now everybody here has a laptop and again it reached mainstream so our magnificent table it's the power stage everybody has it the users are many knowledge is common cost per use is low Etc so by looking at this table I give you 30 seconds to pitch nfds or blockchain to the person next to you go I just want to note we're much more silent right now okay 30 seconds are up which words did we use hey yes come on more we're much more silent again I said this might get depressing but what am I trying to achieve here we're so far for making this work there's so many things that we can up there's so much work that needs to be done there's so much Innovation that needs to happen there's so many things that we need to build and you're probably thinking right now Bogdan why are you killing my wife like I don't want to be depressed I came here to learn about zero knowledge proofs I came here to learn about solidity to talk about the if I came here to talk about app chains L3 scalability data availability all of these terms why are you doing this and I'm not trying to take that away from you I basically want you to go away with three points here the first one is stop yelling that it's already here it's so much more fun to be a part of a revolution and to do this on your own than to reap the benefits of someone else's Revolution Also let's stop calling it a revolution until many years from now we move forward look back and say hey we were actually successful this can be only a fever dream experiment that we talked to about our grandkids and finally the third thing is hi everyone my name is Bogdan Welcome to our home I hope you're going to feel like you're at home as well and finally let's build web3 in such a way that we can call it a revolution thank you so much and enjoy the conference [Applause]