# Stani Kulechov I Onchain Social I Avara Labs I Pragma London 2024

- Speakers: [Stani Kulechov](https://streameth.org/speakers/stani-kulechov)
- Channel: [ETHGlobal](https://streameth.org/ethglobal)
- Date: 2024-10-09
- Duration: 23:28
- Topics: Lens Protocol, Stani Kulechov, Avara Labs, decentralized social media, web3 social, permissionless protocol, on-chain profiles, social capital, Pragma London 2024, Polygon blockchain, open actions, composable social, protocol fees, creator monetization, orb app, hey app, tape.xyz, LIPs, governance, scaling solutions, 50M TPS, network effects, portable identity, social graph, content monetization, smart contract social, hackathon projects, aave, ethereum ecosystem, socialFi
- Watch: https://streameth.org/watch/yt-MW4e1vbnSPk
- YouTube: https://www.youtube.com/watch?v=MW4e1vbnSPk

## Description

Stani Kulechov, founder of Avara Labs and creator of Lens Protocol, discusses the evolution of decentralized social networking at Pragma London 2024. Learn how Lens became permissionless, enabling anyone to mint on-chain social profiles while maintaining ownership of their social capital. 

Discover the protocol's unique architecture with 400+ applications built on it, open actions for composable features, and plans for scaling to 50M transactions/second. Essential viewing for web3 builders, social media innovators, and anyone interested in the future of decentralized social networks and creator monetization.

00:00 - Introduction to Lens Protocol and Stani Kulechov
00:48 - Lens Goes Permissionless: What It Means
01:43 - Decentralized Social Network Vision
02:23 - Building Lens Protocol from Scratch
03:00 - Community-Driven Development Approach
03:38 - Transition to Permissionless Model
04:16 - On-Chain Profile Ownership Explained
04:50 - Growth Metrics After Going Permissionless
05:26 - Sustainable Protocol Fee Model
06:04 - $1M Treasury from Profile Mints
06:43 - Transparent Social Media Monetization
07:15 - Why Lens Has No Default App
07:48 - Protocol-First vs App-First Strategy
08:23 - Encouraging Application Diversity
08:59 - Emerging Lens Ecosystem Economy
09:35 - Portable Identity Across Apps
10:09 - Top Lens Apps: Orb and Hey
10:43 - 400+ Projects Building on Lens
11:22 - Mobile-First Social Experiences
11:54 - Small Teams Can Build on Lens
12:30 - Video Apps Like Tape.xyz
13:01 - Open Actions: Protocol Extensions
13:35 - Smart Contract Social Features
14:10 - Governance and Trading in Feeds
14:44 - Programmable Revenue Sharing
15:15 - Improving Lens Through LIPs
15:54 - Community Governance Framework
16:28 - Lens Improvement Proposals (LIPs)
17:06 - Team and Community Collaboration
17:41 - Monetization Sharing (LIP-16)
18:14 - App-to-App Fee Distribution
18:49 - Economic Alignment in Ecosystem
19:23 - Can Decentralized Social Scale?
19:58 - Technical Scaling Solutions
20:34 - 50M TPS Future Architecture
21:06 - Comparing to Twitter's Peak Load
21:38 - Rebuilding Internet with Ownership
22:16 - Creating New Social Experiences
22:47 - Compounding Network Effects

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🇬🇧 *Pragma London*
Pragma London took place at Christchurch Spitalfields in London on March 14, 2024, and was an in-person summit for builders and leaders in the web3 ecosystem. Watch the full Pragma London playlist here: https://youtube.com/playlist?list=PLXzKMXK2aHh7rvaHBM14peT1TwI3QX38p&si=MzGrEYwYjxSQFiFM

ETHGlobal's Pragma series takes place in cities around the world, and is designed to be a different kind of event. Pragma is a one-stage conference with founders-only on stage, bringing together a small group of curated attendees and speakers to discuss the future of web3 and reflect on the past. Ever since we first introduced our new event series Pragma in Tokyo of the spring of 2023, we have been fostering a curated, global community of individuals who deeply care about web3.

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✅ *Follow Stani Kulechov*
X: https://x.com/StaniKulechov

✅ *Follow Avara*
X: https://x.com/Avara

✅ *Follow ETHGlobal*
X: https://x.com/ETHGlobal​
Warpcast: https://warpcast.com/ethglobal
Website: https://ethglobal.com
YouTube: https://www.youtube.com/c/ETHGlobal 

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