# Maria Yudina - ICB Verse: The AI-Powered Metaverse Ecosystem

- Channel: [ETHCluj Meetup](https://streameth.org/ethcluj-meetup)
- Date: 2025-10-07
- Duration: 23:52
- Watch: https://streameth.org/watch/yt-R6xkbLoUIQw
- YouTube: https://www.youtube.com/watch?v=R6xkbLoUIQw

## Description

Maria Yudina talks about ICB Verse - a fully integrated metaverse ecosystem, where education, business, creativity, and community come together. Built on the ICB Network and powered by AI, it offers a full digital economy: NFT-based identity and ownership, virtual universities and campuses, AI-driven marketing and talent growth. Play, learn, build, earn - all in one space
ICB Verse is designed as a functional, evolving environment, where technology serves purpose, and every user becomes part of the system’s growth.

## Transcript

When I was preparing for today, I was asking myself like a lot of hours, what should I say here? Uh what should I say to developers and cl conference? And I started to ask my team. Uh so guys, what I what should I say? And they were like, Maria, just show them what we do. That's simple. And I was like, okay, I will tell them what we doing about our ecosystem, about our vision. about everything and they were like, "Yeah, right." But then one of my colleagues just asked me, "Maria, but do you know what? We have a problem here." I was like, "What problem?" They're like, "But they are developers, tech guys, and we are marketers. We speak two completely different languages." And um yeah, and I was like, "Yeah, this is true." What I mean how can I how can I address them our message if I'm not a tech person because when we marketers say like synergy you hear buzzword when I hear something like appy I hear magic so yeah after that I was really insisting person I came to our dev team and I found our lead developer and uh he was drinking his fifth coffees is always and I was like what should I say and he's like no Maria don't worry just show them what we do speak English speak clearly if your grandma can understand it so developers will too so that's why I'm here speak English speak clearly and uh wanted to with a desire to show what we build during this time let's start. >> So, I'm Maria, CMO of ICB Labs, and I'm here to tell you the honest story and clear story about what we are building. ICBL started in 2029. It was a different time. Crypto also was different. Um, the world was different. But our founders had a vision. They saw that the blockchain technology was really powerful. but difficult for for real for normal people. They saw that it was too expensive for small businesses and it was um um too slow for real world use. We have spent over five years working on blockchain technology, five years of coding, five years of testing, five years of learning from our mistakes. But we are not just another blockchain company uh making big promises about changing the world. No, we are builders. We are problem solvers like you. Yeah. Our mission is simple but powerful. We solve a real problem in crypto space. We create fast, smart and affordable solutions. Let me be clear here. We don't believe in technology for tech technologies sake. We believe in technology that makes life better for real people. We lead several projects. Each project help people and businesses use web 3 and blockchain in everyday life. Not in five years, not in the some distant future today and right now. People are using our technology to send money, verify identity, learn new skills and build businesses. We are also part of ICB crypto services. This is the Singapore-based company. Uh and why does this matter for us? Because it give us stability. It give us flexibility and give us ability to build for the for for for long term. Let me share what makes us different from hundreds of other blockchains. While other talk about the future, we build it. While other write papers, we code it. While others make promises, we deliver product step by step, block by block, and user by user. Now, let's talk about what we are actually built. Our ecosystem have several key parts. Each part solve a specific problem. Each part works with others like a gears and a Swiss watch. First, our layer layer one blockchain. We call it the backbone of our ecosystem because like it's um like everything else is built on on top of it. Uh it's a proof ofstake blockchain. Why it's proof of stake? Because it's efficient. It doesn't waste electricity like Bitcoin. It's it doesn't need massive farms and it's green, fast, and sustainable. But here's what make it special. We build it for scaling real applications, not just moving tokens around. a real application that real businesses can use. Think of it as a foundation of a house. It's strong, flexible, and it can support many different building on top. We don't try to be the absolute fastest blockchain. We don't try to be the cheapest blockchain. We try to be the most reliable for user for real world use. Because when you're running a business, uh you need stability need and speed records. Yeah. Right. We process thousands of transaction every day. Real transa trans transactions from real users doing real activities, not test transactions, not bots, real people sending money, buying services, verifying documents. Next, our native utility token ICB. This token is used across all ICB platforms. It's like a fuel that powers the entire ecosystem. You use ICBX for transactions, sending money, paying for services. You use it for staking, earning passive income by supporting the network. You use it for access, unlocking educational content, premium futures, special events. Let me share some real numbers with you. We have over 300,000 wallets created, more than 30,000 active QIC verification. We have active ICBX staking program with uh competitor uh rewards. ICBX is a digital asset with real utility. As our ecosystem grows, demand for ICB grows too. More users need token, more developers need token, more application need tokens. It simple simple economics. Yeah, this is my favorite part. Uh now let me tell you about something really special something that solved a huge problem in the crypto. This is our QIC token. Uh let's think about it. Let's think about our own experience. How many times do you guys um make the QIC verification? Five 10 20 a lot. A lot every exchange want KYC. Every service wants KYC. Like every platform want KYC. You upload your passport again and again. you take selfie again and again, you wait for like approval a lot of time. Uh this is annoying for users uh like expensive for platforms and it's unefficient for everyone. Um so our QC token solve this problem. It's a one-time NFT. You do QC once, you get an NFT that represents your verification. Uh so you use it you you use this NFT across uh our entire ecosystem. like a digital passport. Uh but um here's where it gets interesting for developers. You can integrate this QIC token into any DAP. No need to build your uh your your own QC platform. You need to pay for KYC. Uh you need to no need to store like sensitive data. Uh your user like definitely will love you because they don't need to do QYC again. Uh just think about that like what does it mean? Lower friction for users, lower cost for developers, better compliance for everyone and so basically this is the infrastructure that makes web 3 actually usable. So we also build our own AI system, our AI used rap technology. Um you can find this AI everywhere in ICBverse. We will talk about ICB a bit later. Uh so you can use it in classrooms, helping students in libraries, uh like your guidance, your assistance everywhere. Meanwhile, you're exploring exploring the metaverse. Um so this AI also speaks multiple languages. Um understand contacts, uh work 24 hour per 7. Uh never tired, never uh in the bad mood. Yeah, it's like your personal assistant in the metaverse. So uh this is our biggest project uh something that we're really proud of and uh my personal love uh um so welcome to ICB verse this is AI powered metavverse platform um the place for education collaboration and partnership but I I I can understand what you think when you hear like metaverse like another metaverse platform but uh I was in the same position first uh but when I started to see what they are building in the metaverse. I was absolutely um not surprised. I was in shock and uh with the open heart to to help to build something in this metaverse because it's really special. So let let me walk you through through the main areas. So when users first enter an ICB verse, they arrive at ICB Hall. So it's like your welcome space. Uh users land here and immediately feel oriented. Uh our AI guide uh greets them in the their languages. So show them around, help to help with the questions. Basically this is simple simple way to to understand what happened in the metaverse. You don't need a manual or tutorials. You just explore naturally. The AI adapts to each user speaking their languages and understand their uh goals. So after that from ICBOL user can visit NEO library but this is not a regular library with PDF files. Uh this is a center of knowledge. Uh books are interactive. You don't just study history. You walk through historical events. You don't just learn languages. You practice with AI tutors. The library grows every day. Need book new books added by educators. new courses created by expert all quality checked all properly organized all easily searchable and um yeah I mean from let's like a little bit inside information so our CEO he's uh the main goal for him it's uh make the education uh make this educ make the education affordable for everyone so about the like nail library the content that uh that we put in the metaverse. He is absolutely I don't know how is it possible to say in English this this word but a freak to find the new uh new educational content. So asking a lot of professors, a lot of universities about the content. So this library uh is really uh impressive right now but in the next future it will be absolutely massive and huge library with absolutely exclusive and uh incredible content just like a little bit inside information. Yeah let's so also here here we have u university hub. This is also a really interesting part because um this space uh was created for real universities from from all from around the world. Uh we're inviting a physical universities. We're extending them into digital space. Universities can host virtual campuses here. Professors can teach global classes. Uh students from different countries can collaborate on projects. We've already onboarded several academical uh partners, real universities with real accredititations. They are testing new ways of teaching uh new ways of reaching students and issuing certificates. So for developers, it's also gold mine of opportunities. Uh you can build tools for virtual classroom here, whiteboards, uh presentation system, lab stimulation, create student dabs, study groups, know sharing, tokenized achievements, certificates of NFTTS, skill based and more like academic records. Isn't cool to be a developer uh who build the next generation of education technology this way and uh not in like in installation uh not from scratch. Let's just think about it a little bit. So uh while university hub hosted external university ICB University is our own educational platform. So here anyone can organize courses, anyone can join a live stream and uh participate in group studies with AI tutors. So geographically doesn't matter time don't become flexible. So you can do whatever you want like it's really affordable. So but uh the revolutionary part uh all learning activities are rewarded with tokens. So you finish a lesson earn tokens. If you help other students you also earn uh tokens. If you create something in this platform, you also earn tok to tokens. So basically this is a flexible system uh and every credential is issued uh as an NFT. Your certificates live uh on blockchain forever. No one can take them away. No one can take them and lose them. So uh oh I love this place. uh after a long day I mean you all uh had this situation after school when you're studying and you're tired you need to find a place when you can just relax so basically we created this space in the metaverse uh so uh like no residence is your uh personal space in ICBverse you own land here real digital land with real value you can build on it houses galleries uh shops you can decorate it monetize it rent to others like host events, create experience, um, land generates passive income through our staking system. So the more you develop uh your land, the more it earns. The more visitors you attract, the more valuable it becomes. Oh yeah. Um, this is a creative part of our ICB. I think they're all creative, but this is this one it's for real creators. This is Talent Hub. Talent Hub is where startups, creators, developers launch their project. Uh it's like an incubator inside the metaverse. We provide everything you need here. So if you need tools for development, exposure to our user base, AI dreaming marketing, ecosystem, automation, community support. Um but the real game changer is our AI marketing system. When you own land in talent hub, you get access to five AI agent, uh content creation, community management, talent, uh trend hunter, analytic expert, and a campaign manager and will be more. But for now, it's just five AI agent that basically can um can give you the access. It's like the same as you have a full marketing team for your startup uh within the metaverse. So, but these aren't simple bots. They're are sophisticated AI agent uh trained on marketing best practices. They work also 247. That's why I love AI. They learn from results. They improve over time. Um and I also uh add from my part because uh we are a marketer and it was actually the idea of the marketing team create marketing marketing agency in the metaverse. um you know I mean I don't know are you familiar with AI obviously because you are developers you you know better than me how it works um but for the for the normal regular people it's really important to show them how to use the how to make a good prompting so uh my idea was also put in this uh in this hub the uh prompting library with the right prompt that can help you to achieve the best result from AI. Not just okay, we give you tools, you can use it, but no, we know how it works. So you put uh strange world with AI and AI give you strange result. So we also uh will will put in this space um prompt library. So yeah uh we have uh more zones in ICB. We have a business hub for B2B opportunities. We have no museums, Neo Academy, players. Uh I think we will not have like time to to show them all. Uh we also have a hall of legend and it's the place where you can uh have a real conversation with the scientist. You can find their Albert Einstein, Newton uh and uh you can talk about them about physics uh chemical and so on. So uh each donor in ICBver represent opportunities. It's each space is a platform for innovation. Each area needs developers to build amazing things. Yeah. So why does all this matter to you? Most platforms give you tools and say good luck. We give you tools, users, infrastructure and identity. Everything you need to succeed. So uh real user we have real daily transactions, real people owning land, real uh real student learning, uh real money flowing. When you build here, you build for existing active community. So we also have identity layer. Our QYC token NF solve the biggest UX problem in the web three. Uh users on board once and use everything working economy. ICB token flow through the entire system. Uh land generates income, education creates uh value, everything is uh connected in a sustainable economy. So basically our offer to developers and tech guys is simple but powerful. Build smarter, launch faster and earn more. Monetize through multiple revenue streams. access our users instead of finding your own because we already have them use our infrastructure instead of building from scratch. So we provide um ready to use SDKs and app is documented tested and supported multiszone metaverse access NFT monetization tools marketing exposure and launch support. The infrastructure exist, the citizens are they are there. Sorry. Uh the economy is running. You just need to build your shop. Yeah. And finally, uh ICB Labs is not a white paper. ICB verse is not a promise there. These are real working uh products with real users doing real things every day. We are here to build with you to collaborate with you. So uh developers and uh tech specialists join us don't start from zero. They build in a living breathing digital economy with tools that work with community that active with support that's real. We believe that the future of web 3 is not about competition. It's about collaboration. It's about a partnership. It's about building together and creating together. So in the future start today include with you guys. Thank you so much. >> So yeah if you have any questions. >> Thank you so much for the presentation. Do you have any questions in the public? Anyone? I can see the gentleman smiling. Oh lady at the back. Hey, how can developers connect? Ah, no. I mean, where is the slide? The last slide. So, you can scan uh you can you can scan the QR code. It will the last one. Yeah, here you can scan it. You can uh leave us the uh leave the message. uh precisely during this time we are we are um like literally reading everything and uh answer every request. Yeah. Or I mean right now after after the conference uh we can exchange the contact. >> Beautiful. Do we have any more questions? >> What type of uh devices do you support for interaction in the metaverse? Is it just the browser or do you use any specific uh vendor partnership? >> U what like devices um >> like the VR goggles? >> Yeah, I mean you can you can use this uh metaverse. I opened this platform from the laptop from the mobile phone uh because it's uh it was a it was it was a difficult question in the beginning how how we will build this metaverse because you can build it with the unity which is like the more accessible for the people who doesn't have a like expensive technology uh because as I told like our the founder of ICB labs uh he his idea is to make it affordable for the people from I don't know from Africa Iran give them the free education. That's why part of the metaverse will be free if you want to get the the uh the collect information and obviously it's a business but part of them will be free. So that's why uh technically you can use it with your laptop with your mobile phone. If you need VR also you can uh you can use V VR. >> Thank you so much. Do we have any more questions? No more questions. Thank you so much, guys. Please put your hands together for Maria. >> Yeah. Thank you so much.