# LF(GTM): What Leaders Can Do to Make Marketing Successful | Zayi, Kelley & Eve

- Channel: [Ethereum Denver](https://streameth.org/ethereum-denver)
- Date: 2026-03-09
- Duration: 25:05
- Topics: ETHDenver, Crypto, Web3, Blockchain, Event, Conference, ETHDenver 2025, ETHDenver 2024, Bitcoin, Ethereum
- Watch: https://streameth.org/watch/yt-TH64pwmgWqk
- YouTube: https://www.youtube.com/watch?v=TH64pwmgWqk

## Description

This session is focused on getting founders fluent in brand strategy, marketing, and PR: understanding where and how to invest in your marketing stack; how strategic storytelling helps you accelerate and scale; and how to make your team and agency partners successful.