# The Future of ENS What Namechain Unlocks | Jeff Lau at Pragma Taipei 2025 - Speakers: [Jeff Lau](https://streameth.org/speakers/jeff-lau) - Channel: [ETHGlobal](https://streameth.org/ethglobal) - Date: 2025-10-09 - Duration: 19:49 - Topics: ENS, Ethereum Name Service, Namechain, decentralized identity, ZK-rollup, zero-knowledge proofs, programmable cryptography, verified credentials, spoof prevention, Sybil resistance, portable identity, ENS v2, on-chain verification, zk-proofs, Web3 username, primary name, resolver contract, trustless ownership, credential gating, DNS replacement - Watch: https://streameth.org/watch/yt-ZxlSkxCmB2o - YouTube: https://www.youtube.com/watch?v=ZxlSkxCmB2o ## Description Jeff Lau, co-founder of Ethereum Name Service (ENS), unveils the future of decentralized identity with Namechain - ENS's new ZK-rollup L2 solution. Discover how programmable cryptography and zero-knowledge proofs will transform ENS names into verified credentials for social media, employment verification, and spoof prevention. Learn about ENS v2's vision to move beyond simple naming into portable identity, enabling trustless verification of Twitter, GitHub, and real-world credentials directly on-chain. Essential viewing for developers building identity solutions, wallet providers, and anyone interested in the intersection of naming systems and decentralized identity. 00:00 - Introduction: ENS as Foundation for Decentralized Identity 01:34 - Core ENS Principles: Decentralized & Permissionless Naming 02:58 - The Hex Address Problem: Why Names Matter 03:39 - ENS Adoption: 40M Names Created 04:19 - Namechain: ENS's ZK-Rollup L2 Solution 05:35 - Programmable Cryptography Explained 06:16 - How ZK Proofs Enable Private Verification 07:27 - Evolution of ZK Tech (2017-2025) 08:37 - Existing ZK Identity Projects (zkEmail, TLSnotary) 09:16 - ENS + ZK = Verified Credentials 10:27 - Current Primary Name System (Two-Way Linking) 11:34 - Future: ZK-Verified Social Media Records 12:42 - Use Case 1: Spoof Prevention for Payments 13:43 - Use Case 2: Enhanced Sybil Resistance 14:20 - Use Case 3: Private Employment Verification 15:25 - Use Case 4: Asset Proofs Without Disclosure 16:02 - Portable Reputation Across Dapps 17:19 - ENS Evolution: From Names to Identity (2017-2025) 18:27 - Business Applications: Verified Reviews 19:03 - Closing Vision: Identity as the Destination _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ πŸ‡ΉπŸ‡Ό *Pragma Taipei* Pragma Taipei 2025 was held on April 3rd at POPOP in Taipei, Taiwan and was an in-person summit for builders and leaders in the web3 ecosystem. Watch the full Pragma Taipei YouTube Playlist here: ETHGlobal's Pragma series takes place in cities around the world, and is designed to be a different kind of event. Pragma is a one-stage conference with founders-only on stage, bringing together a small group of curated attendees and speakers to discuss the future of web3 and reflect on the past. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ βœ… Follow Jeff Lau X: https://x.com/_jefflau βœ… Follow ENS X: https://x.com/ensdomains βœ… Follow Kartik Talwar X: https://x.com/TheRealKartik βœ… Follow ETHGlobal X: https://x.com/ETHGlobal​ Warpcast: https://warpcast.com/ethglobal Website: https://ethglobal.com YouTube: https://www.youtube.com/@ETHGlobal _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Are you interested in Ethereum development and entrepreneurship? πŸ‘‰ Sign up for the next ETHGlobal event: https://ethglobal.com/events 🎁 Get exclusive access and perks with ETHGlobal Plus! https://ethglobal.com/plus πŸ“£ Want us to throw an event in your city? Tell us where! https://ethglobal.com/city _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _