# Mapping the New Frontier of Personalization: Decentralized Universal Interest Graph -Ethan Champagne

- Channel: [Ethereum Denver](https://streameth.org/ethereum-denver)
- Date: 2023-10-07
- Duration: 12:15
- Watch: https://streameth.org/watch/yt-aucWd4xo1B4
- YouTube: https://www.youtube.com/watch?v=aucWd4xo1B4

## Description

The web has become an integral part of modern life, providing people with a vast array of resources and opportunities to connect, communicate, and access information. People conduct a wide variety of activities online including but not limited to communication, research, shopping, banking and finance, entertainment, education, social networking, and work.

As we integrate aspects of our lives more fully into online experiences, there is an enormous amount of data collected about our behaviors and preferences in these experiences. This data is used to curate more meaningful experiences for us online via platform-specific algorithms that are able to understand and design for us. This data becomes a representation of who we are online — our persona deduced from our online behavior.

Personalization has traditionally been centered around the behavior of individuals. Companies are using data to tailor their products and services to individual customers’ specific needs and desires. However, with the increasing importance of social alignment, personalization is shifting to become more community-focused, nuanced, and complex. Rather than just considering the preferences of individual users, personalization mechanisms must now also consider the values and beliefs of communities to which those users belong. This shift is partly driven by the importance of social media and other online platforms that allow people to connect easily with like-minded individuals and form communities based on shared interests.

We at FirstBatch believe in the democratic principles of an open web where users are empowered with a self-sovereign, privacy-preserving, interoperable ID that allows them to use their data to access the best possible experiences and interactions. We will share our vision for the new frontier of personalization built with AI, Zero Knowledge Proofs, and Decentralized Social Graphs that will fundamentally change the way in which we understand communities across the web and individual’s relationships to them.

https://twitter.com/ethanpchamp
Ethan Champagne
BD / Partnerships Manager
FirstBatch
Eternal student and lover of languages, I incorporate my broad background in Education, Economics and the Arts into my current work uniting communities with AI and preserving privacy with ZK proofs at FirstBatch.