# Designing for Multiplayer Mode with Alanah Lam

- Channel: [Ethereum Denver](https://streameth.org/ethereum-denver)
- Date: 2023-10-07
- Duration: 22:02
- Watch: https://streameth.org/watch/yt-cjYdsssyvc0
- YouTube: https://www.youtube.com/watch?v=cjYdsssyvc0

## Description

"Web3 is a uniquely platform-agnostic world. Switching costs are much lower. Designing for experiences that amplify the value of people's relationships is one way to make people stay. It's the community in the NFTs and Culture space that gives the project its value, not the product alone. 

How might we build experiences that engage the collective? Where does product design begin and end when your KPIs are the ripple effects of a social phenomenon?

How can we amplify the value of human relationships through product roadmaps that focus on innovating social patterns through new forms of governance, stakeholdership, and community creativity?

These are some questions I'd like to ask. In addition I'd like to discuss some design tenants that are important when we speak of design for the social world:
1) Designing with intimacy as a value
- using slow design to create moments of stillness, connection, etc. Diametrically opposed to the ecommerce patterns of one-click funnel fantasia!
2) Architecting the Metagame
- building a gamified social layer on top of any interactive experience that in some way provides upward social mobility for the participants.
3) Evoking the ""Spellbound""
- crafting experiences that inspire, and above all elicit emotions."

NFTs + Metaverse, + Gaming Stage
Alanah Lam