# Protocol Berg v2: Ira Nezhynska - Turn strangers into early adopters who don't understand your tech

- Speakers: [Ira Nezhynska](https://streameth.org/speakers/ira-nezhynska)
- Channel: [ETHBerlin](https://streameth.org/ethberlin)
- Date: 2025-10-09
- Duration: 56:03
- Topics: Protocol Berg, Berlin, Conference, Blockchain, Protocol, Web3, Decentralization, P2P
- Watch: https://streameth.org/watch/yt-dgjwlH6_LEA
- YouTube: https://www.youtube.com/watch?v=dgjwlH6_LEA

## Description

This design workshop is for developers-turned-founders who are launching their product to market and want to set it up for successful early adoption among non-technical users.

After a few exercises and a bit of theory, you'll leave home fully equipped with tactics and knowledge to:

- communicate your hyper-complex product with clarity to those who don't (and don't need to) understand your tech in order to start using it daily and refer it to their friends
- differentiate your product not with the features (aka, tech race) but through user aspirations and what matters in their lives
- use symbols and styles to trigger a wider range of emotional and sensorial responses from the first interaction moment.

This workshop is a blend of product reputation reverse-engineering, user research, storytelling and visual communication.

Please, note, that this workshop is NOT for those who:

- are deep in the lab/experimentation mode and are not emotionally ready to turn their tech innovation into a product on the market.
- are developing dev tools.

Protocol Berg v2
12-13 June 2025
Berlin
https://v2.protocol.berlin