# The Future of E commerce with Primer I Cynthia Wang

- Channel: [ETHGlobal](https://streameth.org/ethglobal)
- Date: 2025-11-09
- Duration: 09:14
- Topics: e-commerce, Primer Pay, Cynthia Wang, stablecoins, crypto payments, Web3, Web2, Amazon, Chrome extension, gift cards, AI agents, user experience, emerging markets, institutional adoption, Coinbase, ETH Global, payment rails, aggregation layer, product discovery, Google agent payment protocol, blockchain, fintech, Shopify, digital commerce, UX, crypto adoption
- Watch: https://streameth.org/watch/yt-eYFsSxgOfuA
- YouTube: https://www.youtube.com/watch?v=eYFsSxgOfuA

## Description

Cynthia Wang, co-founder of Primer Pay and Stanford student, discusses the future of e-commerce and payments, focusing on bridging Web2 and Web3 through seamless stablecoin transactions. Primer, developed by a team from three universities, enables users to pay with stablecoins on platforms like Amazon via a Chrome extension. The solution abstracts away complex crypto details, targeting mainstream adoption, especially in emerging markets where stablecoin demand is high. Primer converts stablecoins to gift cards for merchant compatibility, emphasizing user experience and integration with existing consumer habits.

The team is exploring AI-driven product discovery and checkout, aiming to create a universal aggregation layer for receipts and payments across credit cards, stablecoins, and tokens. Cynthia highlights industry trends like AI agents, Google’s agent payment protocol, and institutional crypto adoption, positioning Primer at the intersection of e-commerce, crypto payments, and AI. The project continues to iterate, with plans for broader platform integration and a focus on user-centric design.

00:00 Introduction  
00:38 Team Background & Motivation  
01:02 Crypto UX & Decentralization Debate  
01:44 Crypto Payments: US vs Emerging Markets  
02:03 Bridging Web2 and Web3  
02:33 E-commerce Challenges & Opportunities  
03:23 Merchant Infrastructure & Trust Issues  
03:50 Vision: Universal Aggregation Layer  
04:08 Industry Trends & Inspiration  
04:37 Building Primer: ETH Global New York  
04:56 Demo: Stablecoin Payments on Amazon  
05:36 Improving Gift Card Conversion & Expansion  
06:15 Target Markets & Use Cases  
06:36 User Flow & AI Integration Plans  
07:15 Payments Focus & Institutional Adoption  
07:33 AI Agents & Microtransactions  
07:53 Future of E-commerce & UX  
08:26 Community Engagement & Next Steps  
08:46 Iteration, Waitlist, and Future Vision  
09:04 Conclusion

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _  

🇮🇳 *Pragma New Delhi*
Pragma New Delhi 2025 was held on September 25th at the JW Marriott Hotel in Aerocity New Delhi and was an in-person summit for builders and leaders in the web3 ecosystem. Watch the full Pragma New Delhi YouTube Playlist here: 

ETHGlobal's Pragma series takes place in cities around the world, and is designed to be a different kind of event. Pragma is a one-stage conference with founders-only on stage, bringing together a small group of curated attendees and speakers to discuss the future of web3 and reflect on the past. 

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _  

✅ Follow Cynthia Wang
X: https://x.com/cynthwangg

✅ Follow ETHGlobal
X: https://x.com/ETHGlobal​
Warpcast: https://warpcast.com/ethglobal
Website: https://ethglobal.com
YouTube: https://www.youtube.com/@UCfF9ZO8Ug4xk_AJd4aeT5HA 

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _  

Are you interested in Ethereum development and entrepreneurship?
👉 Sign up for the next ETHGlobal event: https://ethglobal.com/events
🎁 Get exclusive access and perks with ETHGlobal Plus! https://ethglobal.com/plus
📣 Want us to throw an event in your city? Tell us where! https://ethglobal.com/city

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _