# Jason Zhao I Onchain IP in the Age of AI I Story Protocol I Pragma San Francisco 2024

- Channel: [ETHGlobal](https://streameth.org/ethglobal)
- Date: 2025-10-07
- Duration: 20:57
- Watch: https://streameth.org/watch/yt-gLyiC4MiBoY
- YouTube: https://www.youtube.com/watch?v=gLyiC4MiBoY

## Description

Explore the future of intellectual property (IP) in the age of generative AI with Jason Zhao from Story Protocol at Pragma San Francisco 2025. Jason shares how blockchain technology can solve the IP challenges posed by powerful AI tools, protecting creator rights and enabling new monetization opportunities.

Discover Story's innovative approach to programmable, on-chain IP, creating a global, frictionless IP marketplace where creators and AI models coexist and collaborate seamlessly.

00:00 Introduction: Jason Zhao on Onchain IP & AI
00:46 Why Blockchain Solves IP Issues in the AI Era
01:14 Understanding Intellectual Property in AI Context
01:45 Expanding the Definition of IP Beyond Entertainment
02:15 The Vision: Internet-scale IP LegoLand
02:44 Why Current IP Systems Fail Creators
03:14 Embedding IP Rights & Royalties Onchain
04:05 Legal Contracts Backing Smart Contracts
04:59 Why Aren’t We in a Digital Renaissance Yet?
05:29 AI Gives Everyone a "Hollywood Studio"
05:54 Hollywood Strikes & Creator Economy Problems
06:18 The Real Problem: Outdated IP Systems
06:45 AI Remixes & IP Conflicts (Drake, Harry Potter)
07:39 AI Models vs. Journalism & Paywalls (NYT vs. OpenAI)
08:06 The Tragedy of the Commons in AI & IP
08:57 Example: AI Models vs. Web Bloggers (Perplexity)
09:44 AI & IP at a Critical Tipping Point
10:09 Outdated Copyright Laws vs. Modern Tech
10:39 Blockchain as the Solution to AI-IP Challenges
11:06 Protecting Creators' IP Rights Onchain
11:33 Monetizing IP through AI & Programmable Terms
12:00 Example: Drake's Voice & Monetization via AI
12:29 Transformational Power of Programmable IP
12:56 Remix Culture & Fan Fiction Popularity
13:51 Bottom-up IP Development & Monetization
14:18 Unsustainability of Current AI Data Deals
15:31 Why Reddit & OpenAI Deal Isn't Long-term Viable
15:54 Open AI Approaches & Financial Sustainability
16:20 Ideal Solution: Open IP Systems & Monetization
16:47 Story Protocol Ecosystem Overview
17:16 Case Study: Ablo App & Fashion IP Monetization
18:10 Case Study: Magma App & IP Remixing Network
19:23 Example: Monetization Flow Across Apps
19:49 IP LegoLand: A Global Programmable IP Network
20:17 Conclusion: Blockchain, IP, and the AI Future
20:42 Final Remarks & Story Protocol Opportunities

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🇺🇸 *Pragma San Francisco*
Pragma San Francisco 2024 was a special gathering of founders and builders that took place October 16th and 17th at The Contemporary Jewish Museum in San Francisco, CA.  Pragma San Francisco 2024 was an opportunity discuss the future of web3 and reflect on the past. Watch the full Pragma San Francisco playlist here: https://youtube.com/playlist?list=PLXzKMXK2aHh4LcwDpGf_itZrAu7XRNb07&si=3x3y9J3avgNTITUe

ETHGlobal's Pragma series takes place in cities around the world, and is designed to be a different kind of event. Pragma is a one-stage conference with founders-only on stage, bringing together a small group of curated attendees and speakers to discuss the future of web3 and reflect on the past. 

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✅ *Follow Jason Zhao*
X: https://x.com/jasonjzhao

✅ *Follow Story Protocol*
X: https://x.com/StoryProtocol

✅ *Follow Kartik Talwar*
X: https://x.com/therealkartik
Warpcast: https://warpcast.com/kartik

✅ *Follow ETHGlobal*
X: https://x.com/ETHGlobal​
Warpcast: https://warpcast.com/ethglobal
Website: https://ethglobal.com
YouTube: https://www.youtube.com/c/ETHGlobal 

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