# Harsh Rajat I Product Announcement | Push Protocol I Pragma Tokyo 2023

- Channel: [ETHGlobal](https://streameth.org/ethglobal)
- Date: 2023-10-09
- Duration: 11:51
- Topics: Push Protocol, Push Video, Harsh Rajat, wallet-to-wallet chat, Web3 notifications, decentralized messaging, Web3 UX, wallet notifications, Push Chat, decentralized social, ETHGlobal Tokyo, access gating, spam control, video calling Web3, serverless communication, FaceTime alternative, dapp re-engagement, crypto onboarding, DeFi UX, DAO coordination, Lens Protocol, zkEVM, gasless UX, communication rails, push.org, social layer Web3, creator economy Web3
- Watch: https://streameth.org/watch/yt-hUmy-G4tzZI
- YouTube: https://www.youtube.com/watch?v=hUmy-G4tzZI

## Description

Join Harsh Rajat, Founder of Push Protocol, at Pragma Tokyo for the official product announcement of Push Video, the latest innovation in Web3-native communication. In this session, Harsh explores the future of Web3 UX, focusing on seamless wallet-to-wallet communication through Push Notifications, Push Chat, and now Push Video—a decentralized, serverless alternative to FaceTime built for crypto-native users.

Discover how Push Protocol is enabling real-time engagement between users, dapps, and protocols while abstracting away technical barriers to onboard the next billion users. Learn how Push empowers developers with open communication rails for notifications, messaging, access-gated chats, and video—revolutionizing creator economies, DeFi UX, DAO coordination, and decentralized social networking.

00:00 Intro and welcome from Pragma Tokyo
00:53 The UX challenge in onboarding 1B users
01:35 What users really want in Web3 UX
02:22 The role of abstraction in great UX
03:06 Why communication is critical for UX
03:52 Web2 success starts with notifications
05:07 Push Protocol origin at ETHGlobal 2020
06:31 Launching Push Chat: Wallet-to-wallet messaging
07:16 Use cases and partners for Push Chat
07:58 Recap of Push Notifications and Chat
08:22 Launching Push Video: Decentralized FaceTime
08:57 Demo messages from Web3 leaders
09:56 What Push Video enables and how it works
10:43 Decentralized social and access control
11:28 Sneak peek at upcoming features

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _  

🇯🇵 *Pragma Tokyo*
It’s always been about hackathons. Until now! Kicking off in Tokyo we announced the latest edition to the ETHGlobal family last week. Pragma will be one day summit, focusing on high quality talks in an intimate atmosphere that fuels reimagining the world and networking with like-minded individuals. Watch the full Pragma Tokyo 2023 playlist here: https://youtube.com/playlist?list=PLXzKMXK2aHh72VNBeeMzsvxnDdJH-vPhZ&si=z7enlsk30_DUjIoL

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _  

✅ *Follow ETHGlobal*
X: https://x.com/ETHGlobal​
Warpcast: https://warpcast.com/ethglobal
Website: https://ethglobal.com
YouTube: https://www.youtube.com/c/ETHGlobal 

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _  

_Are you interested in Ethereum development and entrepreneurship?_
👉 Sign up for the next ETHGlobal event: https://ethglobal.com/events
🎁 Get exclusive access and perks with ETHGlobal Plus! https://ethglobal.com/plus
📣 Want us to throw an event in your city? Tell us where! https://ethglobal.com/city

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _