# The DePIN Mullet: A Crypto-Native Growth Playbook | Dermot O’Riordan - POKT Network Foundation

- Channel: [Ethereum Denver](https://streameth.org/ethereum-denver)
- Date: 2024-10-09
- Duration: 21:54
- Topics: blockchain, web3, ethereum, Entertainment
- Watch: https://streameth.org/watch/yt-i96ovG8n_LE
- YouTube: https://www.youtube.com/watch?v=i96ovG8n_LE

## Description

Scaling demand through customer-facing businesses that resell the protocol’s service holds the key to enabling Decentralized Physical Infrastructure Networks (DePINs) to reach global scale. We call this the DePIN mullet: robust decentralized infra in the back, easy-to-use centralized businesses in the front.