# Jason Goldberg I Building a Startup in Web3 | Airstack I Pragma India 2023

- Channel: [ETHGlobal](https://streameth.org/ethglobal)
- Date: 2024-10-09
- Duration: 27:45
- Topics: web3 startup, airstack, Jason Goldberg, ETHGlobal, building in crypto, developer tools, onchain data, ethereum social graph, startup lessons, web3 product market fit, fab.com, ost, account abstraction, smart contracts, web3 social, composability, infrastructure, crypto APIs, hackathons, scaling web3 apps, decentralized applications, AI in web3, tokens, SEC, user feedback, developer UX, web3 infra, founders advice, building in bear markets
- Watch: https://streameth.org/watch/yt-jrptyQ1LPjo
- YouTube: https://www.youtube.com/watch?v=jrptyQ1LPjo

## Description

In this inspiring conversation from Pragma India 2023, Jason Goldberg, the founder of Airstack, joins Kartik Talwar of ETHGlobal to dive deep into what it really takes to build a startup in Web3. From his journey creating fab.com and OST, to navigating the early days of decentralized social networks and now building developer infrastructure for composable dApps, Jason shares hard-earned lessons on product-market fit, launching in bear markets, and staying focused.

He also discusses how Airstack went from an idea to 1 billion+ API calls in 8 months, and why he believes Ethereum is the real social network. Whether you're an aspiring founder, Web3 builder, or investor, this talk is packed with real insights about scaling developer tools, building for multi-chain ecosystems, and why building something people want is more important than ever.

00:00 Intro: Jason Goldberg on stage
00:33 Early startups and founding OST
01:51 Discovering Ethereum in 2015
02:25 Attempting decentralized social in 2016
03:01 Pivot to OST and early infra building
03:37 COVID-19 and shutting down projects
05:06 Lessons from building too early
06:35 How Airstack was born
08:02 Developer pain points with infra
09:31 What is Airstack today?
10:03 AI-powered querying for Web3 data
11:03 Product iteration via ETHGlobal hackathons
12:09 Onchain graph and product-market fit
13:11 Airstack growth: 1B API calls
14:11 Web3 social as identity and behavior
16:08 Ethereum is the real social network
17:27 Building Airstack after OST: key lessons
18:59 Tokens and product utility
20:37 Building fab.com and Amazon competition
21:42 How to think about Web3 competition
23:22 Building products for developers
24:54 Advice for DevTools founders
25:53 Final startup advice for Web3 founders
26:23 2024–25: The onchain app explosion
27:26 Outro and final applause

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🇮🇳 *Pragma India*
The final Pragma of the year took place in Bengaluru India in December 2023 with a curated series of high-quality talks that sparked thought and discussion. Pragma India 2023 was an opportunity discuss the future of web3 and reflect on the past. Watch the full Pragma India 2023 playlist here: https://youtube.com/playlist?list=PLXzKMXK2aHh4rHV1H4J7y0wDok4bIS17t&si=lb8ttkU1HS2tpnUP

ETHGlobal's Pragma series takes place in cities around the world, and is designed to be a different kind of event. Pragma is a one-stage conference with founders-only on stage, bringing together a small group of curated attendees and speakers to discuss the future of web3 and reflect on the past. 

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✅ *Follow Jason Goldberg*
X: https://x.com/betashop

✅ *Follow ETHGlobal*
X: https://x.com/ETHGlobal​
Warpcast: https://warpcast.com/ethglobal
Website: https://ethglobal.com
YouTube: https://www.youtube.com/c/ETHGlobal 

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