# Loyalty, Community, Ownership – Redefining the Brand 3.0 Toolkit | EBC11

- Channel: [European Blockchain Convention](https://streameth.org/european-blockchain-convention)
- Date: 2025-11-09
- Duration: 36:28
- Topics: European Blockchain Convention, ebcTALKS, Blockchain, DLT, Self Sovereign Identity
- Watch: https://streameth.org/watch/yt-oV6vuTmfkzM
- YouTube: https://www.youtube.com/watch?v=oV6vuTmfkzM

## Description

Panel: Loyalty, Community, Ownership – Redefining the Brand 3.0 Toolkit

Speakers:
Melina Tag | ConnectedFuture (Moderator)
Jordi Mompart | FC Barcelona
Robby Yung | Animoca Brands
Sebastien Borget | The Sandbox
Diego Borgo | Thumbcorp

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🚀 Next stop: DAF3 – Digital Assets Forum London 2026
https://eblockchainconvention.com/digital-assets-forum/