# Say what? How content design can make or break the future of web3 with Corey Janssen

- Speakers: Corey Janssen
- Channel: [Ethereum Denver](https://streameth.org/ethereum-denver)
- Date: 2023-10-07
- Duration: 16:15
- Topics: Entertainment
- Watch: https://streameth.org/watch/yt-wDPsR0ZNpVs
- YouTube: https://www.youtube.com/watch?v=wDPsR0ZNpVs

## Description

Right now we’re at a crossroads. Many people see our ecosystem as confusing, scam-ridden, and a really good way to lose lots of money. A big part of this is because the language we use in just about every platform out there can be confusingly opaque. Take a moment to think about how a newbie to crypto might feel when they see words like gas fee, nonce, seed phrase. There’s something inherently scary about the unknown, especially when what you don’t know has the potential to cost you so much. It’s no surprise that so many folks are still reluctant to embrace what we’ve been working so hard to build! Even people who’ve been active in crypto for years regularly get rekt thanks to unclear language and murky UX.

Now’s our chance to reimagine how we might make web3 feel safer, simpler, and more accessible for anyone who wants to get in the mix — as well as for everyone already active in the space. To make this work, we need to work together, and collectively focus on how we can improve web3 through UX, specifically content design and language.

In this talk, I'll share some real life user problems and how we can solve them, a few tips, tricks and tools for teams new to content design, and a fresh perspective on why language is one of our most powerful (and empowering!) secret weapons for the future of web3.

Corey Janssen
Senior Content Designer at MetaMask
MetaMask
Corey Janssen is a California-based content designer at MetaMask. Prior to coming to MetaMask, Corey created UX copy, style guides, and content strategies at Pinterest, Facebook, and Chase. She also spent a handful of years as a copywriter at various ad agencies in New York City. Outside of work, you can find her toiling over creative writing projects, studying Mandarin, and searching the world for the best ice cream.