# Communicating Utility to Grow a Blockchain Network

- Channel: [European Blockchain Convention](https://streameth.org/european-blockchain-convention)
- Date: 2022-10-09
- Duration: 20:04
- Topics: European Blockchain Convention, ebcTALKS, Blockchain, Communicate, Network, Grow, technology, Stellar Development Foundation
- Watch: https://streameth.org/watch/yt-xJkE2hnhStc
- YouTube: https://www.youtube.com/watch?v=xJkE2hnhStc

## Description

How do you tell the story of something as dynamic as a growing, decentralized, open network that connects the world's financial infrastructure? No matter the audience, demonstrate utility.

Speaker: 
- Jordan Edelstein, Chief Marketing Officer, Stellar Development Foundation