# The Next Era of ENS Katherine Wu (ENS Labs) and Kartik Talwar (ETHGlobal) at ETHConf - Speakers: [Kartik Talwar](https://streameth.org/speakers/kartik-talwar) - Channel: [ETHGlobal](https://streameth.org/ethglobal) - Date: 2026-07-09 - Duration: 19:23 - Topics: ENS, Katherine Wu, Kartik Talwar, ENS Labs, ETHGlobal, ETHConf, ENS V2, Namechain, Ethereum, L2s, stablecoins, ERC20 payments, gas fees, DAO, token holders, trustlessness, decentralization, PayPal, Venmo, PUSD, usernames, namespaces, Explorer, protocol upgrade, ICANN, DNS, TLDs, root zone, identity, account abstraction, NFTs, DeFi, address poisoning, multi-chain, security, onchain footprint, the merge, fintech - Watch: https://streameth.org/watch/yt-yaGEt40NWN4 - YouTube: https://www.youtube.com/watch?v=yaGEt40NWN4 ## Description In this fireside chat, Kartik Talwar from ETHGlobal sits down with Katherine Wu, CEO of ENS Labs, to discuss the next era of ENS. Katherine explains that ENS launched in 2017 before NFTs, DeFi, L2s, account abstraction, and stablecoins existed, and that its smart contracts reflect a very different world. V2 is a ground-up rearchitecture of both the protocol and the front-end apps to meet users in a fast-changing, multi-chain industry. On the protocol side, V2 gives users maximal flexibility to design and set rules for their own namespaces in a world of stablecoins and L2s. On the app side, ENS is splitting its front end into two experiences: an Explorer for data nerds who want to see a name's full onchain history and footprint, and a simpler app for casual users who just want a profile. Katherine walks through the decision to abandon Namechain, ENS's planned own L2, which was not easy. The original motivation was sparing users the volatile, high mainnet gas fees of 2021 (she paid over $300 to register her name), but over the past year mainnet registration gas fell roughly 100x from around $5 to five cents, invalidating the core assumption. Since a name tied to identity needs the strongest security guarantees, and Ethereum L1 is the most secure chain with no downtime, they prioritized V2 on mainnet instead. She describes her role as CEO of an engineering-driven org, spanning finance, operations, and deep technical dives, and how working with the DAO forces user-first decisions (they put a first-ever price increase to a DAO vote and cannot unilaterally ship a protocol upgrade without token holder approval, a can't-be-evil design). She highlights ENS integration in PayPal and Venmo for sending stablecoins by username rather than a 0x address, arguing fintechs bringing users on chain cannot ship a 2017 UX. She previews V2 letting users pay for names with stablecoins or any ERC20 token, even starting the transaction on any L2 and settling on mainnet, and discusses years of good-faith relationship building with ICANN toward DNS compatibility (contrasting ENS with unrecognized alt-naming projects like .crypto that sit outside the internet root zone). She closes on the hardest part of building a trustless protocol with millions of users and owned assets: you cannot move fast and break the internet, and V2 is like ENS's version of the merge. 00:00 Introduction 00:11 The Next Era of ENS and Why V2 00:41 Why ENS Is Still Around Since 2017 01:07 How the Crypto World Has Changed 01:32 A World Before DeFi, L2s, and Stablecoins 02:04 The Big Features of V2 Over V1 02:33 Maximal Flexibility on the Protocol Side 02:56 Splitting the App Into Explorer and Normal 03:37 The Namechain Announcement 03:53 What Namechain Was and Its Goals 04:20 Maximizing Trustlessness 04:41 The $300 Gas Fee Problem of 2021 05:03 Why ENS Looked Into L2s 05:29 How Mainnet Gas Fell 100x 06:02 Why Security Guarantees Matter Most 06:21 Why Ethereum L1 Won 06:57 What the CEO of ENS Labs Actually Does 07:38 Why the Open Engineering Culture Matters 08:00 VC vs the Operating Side 08:22 How ENS Works With the DAO 08:53 Asking Users Before Raising Prices 09:29 Why Protocol Upgrades Need a Vote 09:53 The Can't-Be-Evil Design 10:13 ENS in PayPal and Venmo 10:57 Why Fintechs Integrated ENS for Stablecoins 11:51 The Security Case Against Raw Addresses 12:36 Why On-Chain Products Cannot Ship 2017 UX 12:59 Optimizing How You Pay for a Domain 13:15 Why ENS Was Not Built for ERC20 Payments 13:44 Buying an ENS Name With Any ERC20 Token 14:04 Starting the Transaction on Any L2 14:27 Compatibility With DNS and TLDs 14:59 Why ICANN Matters 15:37 Why Alt-Naming Projects Fall Outside the Root Zone 16:10 Years of Building Relationships With ICANN 16:58 The Hardest Part of Building Trustless Protocols 17:26 Why the Protocol Does Invisible Work 17:55 Why You Cannot Move Fast and Break the Internet 18:25 Designing for Every Edge Case 18:58 Why V2 Is ENS's Version of the Merge 19:16 Closing _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ *ETHConf 2026* ETHConf is a 3 day event for founders, industry leaders, and builders who are excited about the possibilities of building on top of Ethereum. 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