# Go-To-Market in Web3: UX, Community & Adoption Beyond the Hype | ETHSofia 2025

- Channel: [ETHSofia](https://streameth.org/ethsofia)
- Date: 2025-11-09
- Duration: 22:22
- Watch: https://streameth.org/watch/yt-zGeC2r7o8wI
- YouTube: https://www.youtube.com/watch?v=zGeC2r7o8wI

## Description

Launching and scaling in Web3 requires more than strong tech, it demands frictionless UX, authentic communities, and sustainable adoption strategies. In this panel, we’ll dive into the real challenges and opportunities of bringing decentralized products to market.

Panelists:
Vanina Ivanova, Neon EVM
Yana Denkova, DL Research
Moderator: Ellie Angelova, Nisha

This video was recorded during the ETHSofia Conference and Workshops - September 24-25th, 2025.

ETHSofia is Bulgaria’s premier crypto event exploring Ethereum technology and blockchain innovation. In 2025, it’s set to unite builders, founders, researchers, investors, and crypto enthusiasts to collaboratively shape the future of Web3. 

For more information  visit our website. Links in our channel.