# Fireside Chat with Matthias Broner, ZKsync, and Kartik Talwar, ETHGlobal I Pragma San Francisco 2024 - Speakers: Matthias Broner, [Kartik Talwar](https://streameth.org/speakers/kartik-talwar) - Channel: [ETHGlobal](https://streameth.org/ethglobal) - Date: 2025-10-09 - Duration: 20:24 - Topics: Matthias Broner, ZKsync, Kartik Talwar, ETHGlobal, blockchain growth, crypto adoption, Latin America crypto, zero-knowledge technology, ZK rollups, stablecoins, Argentina crypto, decentralized identity, self-sovereign ID, digital identity blockchain, elastic chains, Ethereum scaling, layer 2 solutions, crypto community, blockchain developers, governance, Pragma SF - Watch: https://streameth.org/watch/yt-zYYIyVeT6dA - YouTube: https://www.youtube.com/watch?v=zYYIyVeT6dA ## Description Join Matthias Broner, Head of Growth at ZKsync, and Kartik Talwar from ETHGlobal for a deep dive into blockchain adoption strategies and the unique growth of crypto in Latin America. Matthias shares insights on how ZKsync scaled their Layer 2 solution with zero-knowledge technology (ZK), emphasizing real-world applications such as stablecoin usage, decentralized digital identities, and practical blockchain solutions in Argentina and beyond. Discover how ZKsync's elastic chain vision fosters interoperability, the role of government-backed digital identities, and effective strategies for attracting blockchain developers. 00:00 Introduction: Matthias Broner & ZKsync Fireside Chat 00:37 Growing Protocols & Lessons from ZKsync 01:13 What is ZKsync & Yearly Achievements 02:09 Measuring Growth: Key Metrics at ZKsync 03:32 Why Latin America is Key for Crypto Growth 04:53 Crypto Adoption Patterns in Latin America 06:20 Popularity & Use of Stablecoins in LatAm 07:41 Demographics & Crypto Usage Stats in LatAm 09:02 Tips for Success Building Crypto in LatAm 10:29 Insights from Argentina's Crypto Ecosystem 11:56 Beyond Payments: Real-World Blockchain Use Cases 12:23 Digital Identity & Buenos Aires Government Initiative 13:51 Self-Sovereign Identity & ZK Technology 14:46 Local Reaction to Blockchain-Based Identity 16:32 How ZKsync Supports Growth & Adoption in LatAm 17:52 Strategies for Effective Developer Engagement 19:20 Activating Community Through Decentralized Governance 20:10 Conclusion & Takeaways from Matthias Broner _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ πŸ‡ΊπŸ‡Έ *Pragma San Francisco* Pragma San Francisco 2024 was a special gathering of founders and builders that took place October 16th and 17th at The Contemporary Jewish Museum in San Francisco, CA. Pragma San Francisco 2024 was an opportunity discuss the future of web3 and reflect on the past. Watch the full Pragma San Francisco playlist here: https://youtube.com/playlist?list=PLXzKMXK2aHh4LcwDpGf_itZrAu7XRNb07&si=3x3y9J3avgNTITUe ETHGlobal's Pragma series takes place in cities around the world, and is designed to be a different kind of event. Pragma is a one-stage conference with founders-only on stage, bringing together a small group of curated attendees and speakers to discuss the future of web3 and reflect on the past. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ βœ… *Follow Mattias Broner* X: https://x.com/BronerMatthias βœ… *Follow ZKsync* X: https://x.com/zksync βœ… *Follow Kartik Talwar* X: https://x.com/therealkartik Warpcast: https://warpcast.com/kartik βœ… *Follow ETHGlobal* X: https://x.com/ETHGlobal​ Warpcast: https://warpcast.com/ethglobal Website: https://ethglobal.com YouTube: https://www.youtube.com/c/ETHGlobal _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _Are you interested in Ethereum development and entrepreneurship?_ πŸ‘‰ Sign up for the next ETHGlobal event: https://ethglobal.com/events 🎁 Get exclusive access and perks with ETHGlobal Plus! https://ethglobal.com/plus πŸ“£ Want us to throw an event in your city? Tell us where! https://ethglobal.com/city _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _