Crypto Wallets and Mass Adoption, Maryna Nestеrenko, Trustee Plus | ETHSofia 2025

Sun, Nov 2, 2025, 12:00 AM

This session explores how crypto wallets are evolving to bridge the gap between digital assets and everyday finance. We’ll look at the shift from simple storage tools to fully featured financial super apps, the role of IBAN payments and crypto cards in driving real-world usability, and why user experience inspired by traditional banking is key to mainstream adoption. Maryna makes sure 800,000 users of Trustee Plus stay happy. She leads a young and driven support team that delivers exceptional service to every client. This video was recorded during the ETHSofia Conference and Workshops - September 24-25th, 2025. ETHSofia is Bulgaria’s premier crypto event exploring Ethereum technology and blockchain innovation. In 2025, it’s set to unite builders, founders, researchers, investors, and crypto enthusiasts to collaboratively shape the future of Web3. For more information visit our website. Links in our channel. #CryptoWallets #MassAdoption #ETHSofia