"My mother will not use it" by Nuno Loureiro | Devcon SEA

[Music] so my name is Nuno designer at the foundation I work for ethereum.org mostly that's where I spend all of my time and this is my talk I submitted my talk based on this tweet from Wesley that he said my mom will never use crypto trying to optimize for her is a waste of time and this triggered something on me because I used to on my other talks this is for each prag uh back in June I guess I had one slide with the same title amongst the other things that I normally do and um it's something that it's a rant mostly why that this is something that we hear a lot out there in other like conversations out there like say my mother will not use it oh this app is not for my mother it's not for like it's it's something that always get me a rank that's why my mother why the Elder generation would use this that's something that it's almost around so let's start with a question when did a mass adoption of a technology started with an NAA generation can we pinpoint something can we like from top of our mind I can't that never happened I would say never ever happened like take a reg of salt I did not research this I'm just saying out loud like might be something out of this but I would say that it never started and we are on the brink of reolution so let's break even further so why why who is my mother let's try to Persona who is our mother so this is my mother my mother defon Deon my mother she's a lovely lady from Lisbon so nice to meet you all she doesn't know he's here so don't tell her I'm doxing her so again let's see who is our mother our mother might be like roughly if average 30 years old in the audience if she G gives birth at 25 she might be 55 plus something like that let's try to put her in this um in this level she'll be around this gap which make her a bit a baby boomer and a Gen X beginning Gen X probably halfway through Gen X but it this is probably our mother collectively like classifi this like the generation that we are sometime thinking of who's G adoption so she watched this do you know what film this is hands okay some do she grew up this technology this was the technology that she was exposed at an influential level like all of this probably some of you still use this who got one show of hands yay some so was impactful but in the end like drilling down that analog generation High trusting institutions in the sense that they grew up like trusting corporations trusting governments in some countries I know but like looking forward like post offices Banks uh other corporations was uh something that was trust trustworthy like um limit access to to um to technology like they don't know how things work they all I ask you probably to you folks how things works and it's a cultural shift for them to on board new technology new stuff in on the digital world so this is my second conclusion why do we even bother thinking about them when you are building products for web 3 so I'm almost sure and that everything that we will build will start with a Young Generation this is one of the key points that I want to bring regardless of what we build they will follow so let's stop talking about then my mother will will use it so to uh Wesley's point this is a waste of time probably to think about them as user profiles has personals on how to Target our audience of our products and even more to all the genes and Alphas out there there's a bunch of out there that points out you guys and all your friends and all your relatives about the same generation will be the ones that going to use the web project that we are building right now they will have the financial upside really soon so there's a bunch of information that the great wealth the great wealth transfer will happen very soon because of the Baby Boomers through the other Generations they will have the financial incentive to to do so so it's not a question of money to Target someone that has money so we need to focus on the younger generation to build the new set of products they will be the next buildon users so let's focus on them once and for all so let's stop saying my mother will not use it let's start saying the youth will not use it my kid if you're a parent a young parent my kid will not use it probably like the Tik tokers will use it probably the swifties who knows they are the ones that will probably use our products so this is the key point that I wanted to bring you guys let's start building because this is to you and for you above all and think about them and don't think about your mother parents grandmother whatever you think like this and that's what I have to you today thank you thank you Nuna we have time for some questions raise your hand if you would like to ask one it can be about your mother it can be about nuno's mother don't ask me about my mother you don't want to hear that yes yes yes come on last last push there's a break after this ask a question and then go out into the world knowing you've accomplished great things at this session question question okay while you're think everyone is hungry I think so I know I know while you're thinking I I'll ask one question of my own own uh so same as the one I asked before if you want people to take one thing from your talk and go back to to their normal life what's the one thing you want them to to take away mostly as a designer I Target like designers as well other builders they're thinking new products keep critical thinking on the way you approach I think we take from granted everything from web to and I've seen a lot of talks even the one before us that's always like let's do web two way of doing web 3 and it's mostly one of the topics that I've bring in my talks probably I'm a little bit older probably it's my generation I've built something of of well to I was around and we've did a lot of mistakes and sometimes we are passing those mistakes to web three as well so be critical think uh a little bit beyond just what you it's presented what it's easy to present to the user and this is one example if if the maturity of our technology that we building is going to be like three five years in a row like start building for the generation that will use it not the elders not the ones that probably now have the funds to invest on you something like that targets the ones that probably will use it those will be the next billion that was the thing that brought me to the talk perfect thank you anyone has come up with another question in the meantime yes amazing oh that will this will be hard can maybe okay yeah let's do it this way this is a the microphone okay it is yeah uh what do Tik tokers want that's the real question that we all need to figure out that's that's not an easy but we kind of know what they what they look like we can profile them at this point and that's one of the highlights like we know how they use we know the interactions we know what engage them to to probably use the product that you're building we like profiling like as a users we kind of know them already so we didn't need to understand them better all right another question nobody okay well in that case we'll conclude this morning session thank you so much for being here thank you Nuno again