Panel: What Works in Web3 Marketing v2 | ETHSofia

Thu, Oct 2, 2025, 12:00 AM

Panel: What Works in Web3 Marketing Vanina Ivanova (Serotonin), Michele Lotta (Bybit), Stella Friaisse (Input), Lejla Muratcaus (BeinCrypto) (mod) Chapters: 00:00 Intro 00:44 Key Differences Between Web2 and Web3 Marketing 01:50 Platforms for Web3 Marketing 02:50 Regulatory Challenges in Web3 Marketing 05:41 Importance of Community in Web3 08:25 Loyalty Challenges in Web3 10:17 Social Media Platforms for Web3 17:30 Real-Life Events and Engagement Tools 25:11 Trends Shaping Web3 Marketing 27:44 Blockchain Adoption in Traditional Industries 34:26 The Role of Media in Crypto 40:20 Advice for Newcomers to Web3 Marketing This video was recorded during the ETHSofia Conference and Hackathon - on October 17-19, 2024. ETHSofia is THE crypto tech conference in Sofia, Bulgaria, bringing together enthusiasts, developers, researchers, and academia focused on Ethereum and other L1 chains. The conference is supported by the Ethereum Foundation and made possible by the generous contributions of industry leaders. For more information, please visit: https://www.ethsofia.com/ 🌍Join the community: X (Twitter): https://x.com/ETHSofiaBG Telegram: https://t.me/+_i70pgfFHjBkMjZk LinkedIn: https://www.linkedin.com/company/ethsofia/ #Web3Marketing #CryptoMarketing #BlockchainMarketing #MarketingPanel #ETHSofia