Fireside Chat I Denis Nazarov, Mirror, and Kartik Talwar, ETHGlobal | Pragma New York 2023

Join Denis Nazarov, Founder of Mirror.xyz, in a thought-provoking fireside chat at Pragma New York 2023, as he explores the evolving role of NFTs, onchain storytelling, and what it means to build cultural capital on the blockchain. Hosted by Kartik Talwar from ETHGlobal, this conversation dives into the future of digital identity, the shift from speculative NFTs to social and cultural artifacts, and how communities can build meaningful brands and relationships through onchain content, minting, and curation. Discover why NFTs aren’t dead—they’re just entering a new chapter focused on community, creativity, and connection. Learn how Mirror is redefining content publishing, making it collectible and interactive, and how you can begin to build your onchain brand today. 00:00 Welcome & catching up 00:44 Are NFTs dead? 01:44 NFT cycles, hype, and early speculation 02:46 NFTs as status symbols and conspicuous consumption 04:13 Social capital, cultural capital & digital expression 06:06 NFTs as cultural artifacts and digital subcultures 07:29 The rise of free mints and open editions 09:01 Mapping physical culture online via NFTs 09:59 Collecting NFTs as social signaling 11:25 Minting as identity and creator connection 12:44 NFTs, community, and new storytelling models 13:37 Whitepapers, manifestos, and collectibility 14:32 Onchain summer, Base, and community mints 15:49 NFTs as brand identity and audience building 16:50 What is Mirror? More than just publishing 18:15 Embedding NFTs from any platform on Mirror 19:11 Email + wallet subscriptions & distribution tools 20:07 Leaderboards, collectors, and social presence 21:29 Wallets as social identifiers & need for interaction 22:53 Social interaction as minting utility 23:51 Mirror’s direction as an NFT community tool 24:25 Onchain brand strategy for creators and companies 25:23 Social commerce vs. marketplaces 27:01 Curation as creation and new value flows 28:52 Advice for creators and collectors 29:52 Building an onchain brand with Mirror _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 🇺🇸 *Pragma New York* The fifth edition of Pragma took place in New York in September 2023 with a curated series of high-quality talks that sparked thought and discussion. Pragma is a one-stage conference with founders-only on stage, bringing together a small group of curated attendees and speakers to discuss the future of web3 and reflect on the past. Watch the full Pragma New York 2023 playlist here: https://youtube.com/playlist?list=PLXzKMXK2aHh6xsRbmx2niHEDyOyt1mddu&si=6Ic960b2hQyz9RGw ETHGlobal's Pragma series takes place in cities around the world, and is designed to be a different kind of event. Ever since we first introduced our new event series, Pragma, in Tokyo in the spring of 2023, we have been fostering a curated, global community of individuals who deeply care about web3. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ ✅ *Follow Mirror* X: https://x.com/viamirror ✅ *Follow ETHGlobal* X: https://x.com/ETHGlobal​ Warpcast: https://warpcast.com/ethglobal Website: https://ethglobal.com YouTube: https://www.youtube.com/c/ETHGlobal _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _Are you interested in Ethereum development and entrepreneurship?_ 👉 Sign up for the next ETHGlobal event: https://ethglobal.com/events 🎁 Get exclusive access and perks with ETHGlobal Plus! https://ethglobal.com/plus 📣 Want us to throw an event in your city? Tell us where! https://ethglobal.com/city _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _