Building Community First Protocols The Movement Story From Will Gaines Movement Labs

Thu, Oct 2, 2025, 12:00 AM

Movement Labs Founding Head of Marketing, Will Gaines helped pioneer the Move ecosystem and built one of Ethereum's most vibrant communities. By using innovative guild structures and empowering developers, Movement turned early supporters into key contributors. Discover the blueprint behind this community-first success as Will, shares their community-first approach.