Stani Kulechov I Onchain Social I Avara Labs I Pragma London 2024

Wed, Oct 2, 2024, 12:00 AM

Stani Kulechov, founder of Avara Labs and creator of Lens Protocol, discusses the evolution of decentralized social networking at Pragma London 2024. Learn how Lens became permissionless, enabling anyone to mint on-chain social profiles while maintaining ownership of their social capital. Discover the protocol's unique architecture with 400+ applications built on it, open actions for composable features, and plans for scaling to 50M transactions/second. Essential viewing for web3 builders, social media innovators, and anyone interested in the future of decentralized social networks and creator monetization. 00:00 - Introduction to Lens Protocol and Stani Kulechov 00:48 - Lens Goes Permissionless: What It Means 01:43 - Decentralized Social Network Vision 02:23 - Building Lens Protocol from Scratch 03:00 - Community-Driven Development Approach 03:38 - Transition to Permissionless Model 04:16 - On-Chain Profile Ownership Explained 04:50 - Growth Metrics After Going Permissionless 05:26 - Sustainable Protocol Fee Model 06:04 - $1M Treasury from Profile Mints 06:43 - Transparent Social Media Monetization 07:15 - Why Lens Has No Default App 07:48 - Protocol-First vs App-First Strategy 08:23 - Encouraging Application Diversity 08:59 - Emerging Lens Ecosystem Economy 09:35 - Portable Identity Across Apps 10:09 - Top Lens Apps: Orb and Hey 10:43 - 400+ Projects Building on Lens 11:22 - Mobile-First Social Experiences 11:54 - Small Teams Can Build on Lens 12:30 - Video Apps Like Tape.xyz 13:01 - Open Actions: Protocol Extensions 13:35 - Smart Contract Social Features 14:10 - Governance and Trading in Feeds 14:44 - Programmable Revenue Sharing 15:15 - Improving Lens Through LIPs 15:54 - Community Governance Framework 16:28 - Lens Improvement Proposals (LIPs) 17:06 - Team and Community Collaboration 17:41 - Monetization Sharing (LIP-16) 18:14 - App-to-App Fee Distribution 18:49 - Economic Alignment in Ecosystem 19:23 - Can Decentralized Social Scale? 19:58 - Technical Scaling Solutions 20:34 - 50M TPS Future Architecture 21:06 - Comparing to Twitter's Peak Load 21:38 - Rebuilding Internet with Ownership 22:16 - Creating New Social Experiences 22:47 - Compounding Network Effects _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 🇬🇧 *Pragma London* Pragma London took place at Christchurch Spitalfields in London on March 14, 2024, and was an in-person summit for builders and leaders in the web3 ecosystem. Watch the full Pragma London playlist here: https://youtube.com/playlist?list=PLXzKMXK2aHh7rvaHBM14peT1TwI3QX38p&si=MzGrEYwYjxSQFiFM ETHGlobal's Pragma series takes place in cities around the world, and is designed to be a different kind of event. Pragma is a one-stage conference with founders-only on stage, bringing together a small group of curated attendees and speakers to discuss the future of web3 and reflect on the past. Ever since we first introduced our new event series Pragma in Tokyo of the spring of 2023, we have been fostering a curated, global community of individuals who deeply care about web3. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ ✅ *Follow Stani Kulechov* X: https://x.com/StaniKulechov ✅ *Follow Avara* X: https://x.com/Avara ✅ *Follow ETHGlobal* X: https://x.com/ETHGlobal​ Warpcast: https://warpcast.com/ethglobal Website: https://ethglobal.com YouTube: https://www.youtube.com/c/ETHGlobal _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _Are you interested in Ethereum development and entrepreneurship?_ 👉 Sign up for the next ETHGlobal event: https://ethglobal.com/events 🎁 Get exclusive access and perks with ETHGlobal Plus! https://ethglobal.com/plus 📣 Want us to throw an event in your city? Tell us where! https://ethglobal.com/city _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _