Cecilia Hsueh I Consumer Applications Need Different Infrastructure with Morph I Pragma Bangkok 2024

Thu, Oct 2, 2025, 12:00 AM

Discover how Cecilia Hsueh, co-founder of Morph, aims to bring everyday consumer apps on-chain through a new hybrid OP+ZK architecture. In this in-depth conversation at Pragma Bangkok, Cecilia unveils Morph’s mainnet launch, explains why purely “degen” use cases limit wider crypto adoption, and shares how Morph’s integrated ecosystem of a wallet, exchange, and real-world partnerships can onboard millions of retail users. If you’re curious about dining-to-earn, workout-to-earn, and real payment solutions with a cross-application loyalty token, this talk highlights Morph’s bold approach to building “global consumer layer” infrastructure for Web3. 00:00 Introduction & Host Welcome 01:00 Morph Mainnet Launch & Early Milestones 02:50 Unexpected Lessons from Mainnet 04:10 Why Consumer Apps Lag in Crypto 05:55 “Global Consumer Layer” Explained 08:20 Not Just Another Layer 2 09:40 OP + ZK Hybrid Rollup Approach 12:00 Real Consumer Use Cases (Dining, Workout) 14:30 Payment Solutions & Loyalty Ecosystem 15:50 Advice for Builders & Final Remarks _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 🎤 *Pragma Bankgkok* Pragma Bangkok 2024 closed out a year of exceptional Pragma events held around the world, and offered the global Web3 community a chance to hear from founders and builders as they reflect on the past, and look to the future of Web3. Pragma Bangkok 2024 was held on November 14th at the Hyatt Regency Bangkok Sukhumvit in Bangkok, Thailand. Watch the full YouTube Playlist here: https://youtube.com/playlist?list=PLXzKMXK2aHh4JNkhnsv5F95OqxT_IjCEl&si=6Tv3CvB6vrQIIjBA ETHGlobal's Pragma series, which began in Tokyo in the spring of 2023, has been fostering a curated, global community of individuals who deeply care about web3. You can learn more about Pragma and upcoming events in the series here: https://ethglobal.com/pragma _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ ✅ Follow Cecilia Hsueh X: https://x.com/cecilia_hsueh ✅ Follow Morph X: https://x.com/MorphLayer Website: https://www.morphl2.io ✅ Follow Kartik Talwar X: https://x.com/therealkartik Warpcast: https://warpcast.com/kartik ✅ Follow ETHGlobal X: https://x.com/ETHGlobal​ Warpcast: https://warpcast.com/ethglobal Website: https://ethglobal.com YouTube: https://www.youtube.com/c/ETHGlobal _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Are you interested in Ethereum development and entrepreneurship? 👉 Sign up for the next ETHGlobal event: https://ethglobal.com/events 🎁 Get exclusive access and perks with ETHGlobal Plus! https://ethglobal.com/plus 📣 Want us to throw an event in your city? Tell us where! https://ethglobal.com/city _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _