Seonik Jeon Welcome to KBW 2024 l KBW2024

[Music] say k web kangan nft music festival year AI K-pop pin stage movement stage institutional stage by KBW for [Music] trans eem Comm so [Music] and good morning everyone can I get around the Applause thank you so it's a real pleasure to be here today with you my name is Alison and this is Andy hi I'm Andy and welcome to KBW it's uh glor glorious morning with Bitcoin up by uh 3% um we have a casino right outside in case you guys want to celebrate after our presentation so as we dive into the future of web 3 and blockchain I'd like to start by sharing our vision for FAO building a vibrant engaging and knowledgeable blockchain here in Korea blockchain Community here in Korea so to grow a very healthy Community here we did um we took a F close look at the current landscape of Korea the numbers tell an interesting story um out of roughly 6.5 million crypto traders in Korea 1.6 million are active Traders between the ages of 20 and 50 but here's a catch about only 880,000 of them are actually proficient enough to handle onchain transactions this Gap is pretty striking and it points to a big challenge there's a significant difference in knowledge between the active Trader group and those with deeper expertise and it's not just about how much they know now but the channels that they get information from also widens this Gap over time so realizing this we dug deeper and did some research to craft a solution that could bridge this Gap our research uncovered an interesting Trend many people get excited about web 3 and blockchain and crypto assets at first but they end up dropping off because of the complexity in our research 68% of the users said they they stopped using blockchain platforms because it was just too hard to navigate and they felt like they lacked the knowledge another 57% said the technical jargons really throw them off this creates an environment that could be pretty intimidating for the new Commerce which naturally hinders the growth and potential of web3 ecosystem these findings really highlight an important point and that's if we really want the web3 ecosystem to thrive we better make it more welcoming understandable and userfriendly especially for the newcommerce but this is not the only challenges that we're facing sadly recent insertion of regulations like virtual asset user protection act have introduced obstacles for new for projects and platforms like ours to communicate with users while these regulations aim to protect the users they also bring a lot of strict requirements around how we engage and Market with our users to dig deeper into how this affects us let's have Andrew my colleague introduce some more thank you Alison one of the key challenges we face is the transparency requirement under the V virtual asset user protection act this mandates that all marketing must be clear accurate and transparent eliminating any false or exaggerated claims and while this ensures Trust it also means that we must be extremely careful about how we frame our value propositions and benefits additionally uh Regulatory Compliance is essential for all advertising efforts we are prohibited from using any misleading or bag language especially when promoting Financial products so this limits uh traditional marketing strategies that might oversell potential uh Rewards or close over uh complexities also baa enforces strict prohibitions around insider trading and uh price manipulation uh which affect uh K's and influencers because in particular under this rules kol's are banned to uh from using Insider information to promote or induce the trading of uh specific coins uh also any actions that might be considered price man manipulation whether it's artificially inflating or uh deflating uh the price of an asset is classified as onfair trading and uh it's subject to a severe legal punishment so while these regulations uh protect users they also create complexities of how we engage with the community so uh we must now ensure that all promotional activities are fully compliant uh transparent and fair which can uh slow slow down marketing efforts but also build a more trustworthy environment for users back to Alison and this is exactly why we created fablo a quester earn platform that's designed to be a welcoming gateway to web 3 for everyone no matter how much or how little you know about blockchain our mission is to empower users with simple engaging and educ ational experiences that will slowly but surely guide the users into the world of web 3 with fablo we're not just targeting the 880,000 proficient web 3 users we're actually reaching out to the millions of crypto traders that haven't had right tools or information we focus on using familiar and clear language and intuitive user interfaces and easy easy to follow modules that will guide people step by step the idea is to break down the barriers that have kept people on the sidelines and make web 3 more accessible to everyone this isn't just good for users it's great for uh web three projects as well currently marketing efforts uh targeting the Korean Community are limited to press releases K channels and a few uh Quest platforms with many projects competing for attention it's difficult for any single one to uh Stand Out leading to the same audience being targeted repeatedly at Pablo we aim to change that Dynamic by broading the audience base and uh onboarding new engage users we create a larger pool of potential participants for web three projects we help projects cut through the Noise by connecting them to a wider more knowledgeable audience which uh drives deeper engagement and supports ecosystem growth Korean users are already familiar with question and Concepts thanks to uh offer walls embedded at uh caca talk or other community apps and so by mirroring this familiar interfaces and incorporating similar language we lower the barrier to entry for uh users who have been hesitant to join the web three so the rewards in web 3 on average are 10 uh seven to se 10 times higher than those offered bya Web Two platforms for similar actions whether it's interacting with social accounts or watching videos and so this significantly amplifies the incentives for users to participate making it a compelling uh proposition for those looking to engage with uh digital assets finally uh uh we're proud to announce that fablo is a fully baa compliant uh not only does this protect users but it also ensures that all marketing efforts engagement and promotional strategies uh adhere to the highest standards of uh transparency fairness and a regulatory alignment so by operating within this guidelines we build trust with our users and partners alike creating a secure environment where participants can confidently explore the web three so in a nutshell FAO provides easy language userfriendly UI and rewards to the users to web 3 projects we provide broader reach vapa compliant marketing tools and great performance analytics that can enhance the effectiveness of the marketing now let's talk about what's coming up we're super excited to announ announc that fablo will be launching towards end of this year at launch fablo will have quest to earn and Community Building features we've already lined up a great roster of projects including SOI movement epos chilies credit coin ton flare and polka dot with plenty more to come the platform is all about helping users learn the basics first and then guiding them towards other web three platforms where they can dive deeper and confidently start exploring onchain transactions to feel this growth we've partnered with 30 top KO channels in Korea these Partnerships will help us drive awareness in adoption while creating synergies among our so now uh I'll show you a sneak peek at what FAO will look like fablo is launching as a mobile app available on IOS and Android each onboarded projects will have its own dedicated place which we call Community users can oops users can um through Community users can uh follow the communities to become a fan and also get connected to social channels to keep things simple we have two types of quests participation and quiz as users complete the quizzes or the quests they are rewarded with fablo coins experience points and other tokens so let's try out a quick quiz here um um and this is the fun one so on bitcoin Pizza day how many btcs were used to buy two pizzas if you okay so if you get 10K if you guess 10K you got to write so once you get the quests or quizzes right then you can earn your FBO coins you can claim um once you claim the reward FAO coins can be used to secure the whiteless spots for random airdrops or even redeem for things like coffee and gift cards so after all fablo will be your gateway to web 3 where you can learn about it while collecting some rewards FBO is the next stop next step in fulfilling fact blocks vision building on top of the legacy of KBW so we're very excited to share that there will be a range of promotions during KBW including a QR scanning event where you can scan each other's name tags uh the QR codes on each other's name tags and collect FAO experience points and win a Vision Pro if you get the first place so be sure to do that and also please visit our booth for parks and goods thank you so much for joining us today and we look forward to having you in our journey with us thank you