Defeating Big Login with Sign In with Ethereum by Gregory Rocco

The talk covers how we enter a world where the login becomes "unbundled" due to web3, and instead of users logging into platforms, platforms now have to log into users' data vaults. Today, identity providers such as Google, Facebook, or Apple manage the entire login experience, but so much more can be unlocked by unbundling: user control, data sharing, and faster innovation. A single organization should not have the sole discretion as to what kinds of data sharing are supported for billions of people, especially if they have interests competing with those of their users. If Google ever decided to shut down your account, you wouldn't just lose access to Google services, but you would also lose access to everything you've signed into using your Google account. It all starts with users logging in using their wallets and owning their own identifiers -- one that doesn't require consent from a large tech provider, and that's what Sign-In with Ethereum brings to life.