Unlocking the Next Wave of Tokenized Assets | European Blockchain Convention 9

Wed, Oct 2, 2024, 12:00 AM

In this keynote, Ana Santillan, Head of Financial Institutions for EMEA at Fireblocks, introduces the company as a leading wallet and treasury management platform for global companies engaged in B2B interactions with cryptocurrencies and digital assets. Fireblocks has evolved to meet the diverse needs of financial institutions, adapting to changing market dynamics and regulatory frameworks. Ana highlights key expansions, including the introduction of non-custodial wallet services and the exploration of new regional environments. Ana further delves into three customer profiles and their respective tokenization projects. The initial profile involves native blockchain companies relying on Fireblocks for security and compliance, while independently managing smart contracts. Noteworthy is Block Tower's success in launching a structured credit strategy through Fireblocks. The second profile encompasses financial institutions venturing into tokenization, actively seeking expert advice and tailored smart contract libraries. ABN AMRO stands out in this category, having pioneered tokenized corporate bonds with Fireblocks' support. Lastly, Anna addresses the most innovative projects requiring tailored solutions, highlighting the collaboration with BIS on Project Mariana. This initiative involved testing a hypothetical digital euro and Swiss franc, showcasing Fireblocks' ability to provide end-to-end support, from smart contract development to platform services, for cutting-edge tokenization projects. --------- Speakers: Ana Santillan | Fireblocks --------- The European Blockchain Convention is the most influential blockchain event in Europe. Follow us to find out more 👇 Linkedin: https://www.linkedin.com/company/european-blockchain-convention/ Twitter: https://twitter.com/EBlockchainCon Instagram: https://www.instagram.com/eblockchainconvention/