BaseLayer - Ep 4: Jacob Horne (Co-founder, Zora)

Fri, Jan 2, 2026, 12:00 AM

Meet Jacob Horne, co-founder of Zora, the social network where every post is an investible asset. From selling soda out of his high school locker in Sydney to joining Coinbase via a Twitter DM, Jacob's been building at the intersection of content and value since day one. In this episode, Jacob breaks down why "information wants to be expensive," how Zora is replacing algorithms with open markets, and his advice for builders. -- Try Zora: https://zora.co/ Follow Jacob: https://x.com/js_horne Follow Zora: https://twitter.com/zora