Navigating the Maze: How Design Helps Users Find the Right Token | Simon Rico - 0x/Matcha

Thu, Oct 2, 2025, 12:00 AM

In the recent years, tokenization has exploded. The space went from a couple of hundred tokens in 1-2 chains, to over 8 millions across hundreds of chains. This evolution creates a challenge for users trying to trade 1 token in middle of 8 million. How do we address this fragmentation? Is there a way for Product Design thinking to simplify this complexity and deliver a good trading experienced to web3 users? We believe so. That’s what I want to present to the EthDenver community as a reference point for builders in the space to address this growing challenge. I will share insights, data point and mock ups from my work at Matcha DEX aggregator to make the content more relevant. 🚀 Get Ready for ETHDenver 2025! 🚀 We're already hard at work preparing for next year's biggest Web3 event! Keep your eyes peeled for more info on ETHDenver 2025—it’s going to be epic! 🌟