Bringing web2 users onchain: Picnic’s case study by João Ferreira | Devcon SEA

Thu, Oct 2, 2025, 12:00 AM

Account abstraction had mixed success so far. Some specific purpose apps have been getting great usage, but there is still little economic value being transacted using account abstraction and very low repeat usage. By building Picnic, we discovered that account abstraction is currently much better suited to bring web2 users onchain than to cater for crypto natives. We'll share our learnings from the trenches and offer builders a fresh perspective on how to accelerate adoption. Speaker(s): João Ferreira Skill level: Intermediate Track: Usability Keywords: Use Cases, User Experience, Account Abstraction, adoption, mass Follow us: https://twitter.com/efdevcon, https://twitter.com/ethereum, https://warpcast.com/devcon Learn more about devcon: https://www.devcon.org/ Learn more about ethereum: https://ethereum.org/ Visit the https://archive.devcon.org/ to gain access to the entire library of Devcon talks with the ease of filtering, playlists, personalized suggestions, decentralized access on Swarm, IPFS and more. Devcon is the Ethereum conference for developers, researchers, thinkers, and makers. Devcon SEA was held in Bangkok, Thailand on Nov 12 - Nov 15, 2024. Devcon is organized and presented by the Ethereum Foundation. To find out more, please visit https://ethereum.foundation/