How to Boost Engagement Through NFTs | European Blockchain Convention 9

Wed, Oct 2, 2024, 12:00 AM

The panel, moderated by Joaquín Muñoz, delved into enhancing customer engagement through NFTs and digital assets. The central theme revolved around a community-centric approach to NFTs, with an emphasis on values and positive impact. Shannon showcased FC Barcelona's collaboration with World of Women as an illustration of NFTs contributing to social good. Concurrently, Wen Lin addressed the challenge of user-friendly blockchain adoption, highlighting the significance of understanding fan desires. Pablo expanded on this by envisioning crypto exchanges as Web3 gateways, presenting diverse services such as NFT wallets. Finally, Jordi underscored FC Barcelona's commitment to blockchain for engagement, citing specific instances like NFT collections supporting environmental causes. In conclusion, the panelists collectively urged companies to approach NFT campaigns with a long-term vision, aligning them with their values and the desires of their communities. The emphasis was on considering NFTs as more than speculative assets, recognizing their potential to create meaningful digital experiences and drive positive change in the broader social context. --------- Speakers: Joaquín Muñoz | Bird & Bird (moderator) Shannon Snow | World of Women Jordi Mompart Penina | FC Barcelona Wen Lin Xia Zhan | LaLiga Entertainment Pablo Monti | Bing X --------- The European Blockchain Convention is the most influential blockchain event in Europe. Follow us to find out more 👇 Linkedin: https://www.linkedin.com/company/european-blockchain-convention/ Twitter: https://twitter.com/EBlockchainCon Instagram: https://www.instagram.com/eblockchainconvention/